60C+
Sophistication Index

West Bend Mutual Insurance

West Bend Mutual Insurance, also known as The Silver Lining, is a mutual insurance company established in 1894. They offer a wide range of insurance coverages for businesses, workers' compensation, pe…

HQ West Bend, WI#1 of 3 wbmi.com Tel +1 262-334-5571 Est. 1894
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Founded in 1894, West Bend Mutual Insurance combines 132 years of personal injury experience with a 15-tool technology stack across 8 categories. Key investments include Bing Ads for analytics, HubSpot Chat for chat & intake & accessiBe for accessibility. Ranked #231 among 6,792 firms in the Basic Tech Adopters segment, West Bend Mutual Insurance outperforms 97% of PI firms nationally on technology investment.

Market Segment View segment →
Basic Tech Adopters 6792 firms
96.6% Percentile
#231 Rank in segment
36.4 Segment avg SI

Firms with moderate tool usage focused on awareness and engagement but lacking in conversion and retention.

Technology Stack 15 tools detected
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
behind
Email
on-par
Content
behind
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Foundation AI 74.3 100.0% Retention Innovators
Bader Scott Injury Lawyers 62.8 99.8% Conversion-Focused Firms
baderlaw.com 62.8 99.8% Conversion-Focused Firms
Patternlife 64.5 99.3% Retention Innovators
Ochsinc 59.0 99.1% Basic Tech Adopters
Ebpmidwest 38.5 99.1% Basic Tech Adopters
Iigtulsa 19.5 99.1% Awareness Leaders
Morris Law 39.5 99.1% Conversion-Focused Firms
Funnel Coverage 2/4 stages
Awareness
100%
Bing Ads · Facebook Pixel · Google Analytics · Google Tag Manager · LinkedIn Insight
Engagement
60%
HubSpot Chat · Microsoft Clarity
Conversion
0%
Retention
0%
3 paid tools
Technology Opportunities used by peers
WordPress
85.6% of Basic Tech Adopters
Google reCAPTCHA
40.9% of Basic Tech Adopters
Gravity Forms
32.7% of Basic Tech Adopters
Contact Form 7
29.5% of Basic Tech Adopters
Elementor
21.1% of Basic Tech Adopters
Local Competitors same state, similar size
FirmScoreGradeAttysCity
60.0 C+ — West Bend you
Hupy and Abraham 92.0 A+ 115 Milwaukee
Keller Swan Injury Attorneys 73.5 B 45 Neenah
Nicolet Law Office 77.5 B+ 35 Hudson
Rozek Law Offices, S.C. 0 F 23 Madison
Cannon & Dunphy, S.C. 66.0 B- 18 Brookfield
Office Locations 1 offices
Headquarters
West Bend, WI
1900 S 18th Ave, 53095

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