82A-
Sophistication Index

George T. Waddoups & Associates

George T. Waddoups & Associates is a personal injury law firm based in Salt Lake City, UT. We are dedicated to winning the maximum amount of compensation possible for our clients, from small cases to …

HQ Midvale, UT#1 of 5 Attorneys 15 waddoupslaw.com Tel 8012129992
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George T. Waddoups & Associates operates 6 offices across UT & Utah, backed by 18 technologies spanning 14 categories. Key investments include Google Analytics for analytics, Intaker for intake software & Gravity Forms for forms. The firm has 3 attorneys & 6 office locations. Ranked #267 among 5,831 firms in the Conversion-Focused Firms segment, George T. Waddoups & Associates outperforms 95% of PI firms nationally on technology investment.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
95.4% Percentile
#267 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 18 tools detected
Call Tracking 2
CMS 1
Email Infrastructure 1
Fonts 1
Forms 1
Intake Software 1
JS Library 1
Maps 1
Performance 1
Programming Language 1
PHP
Security 1
Structured Data 1
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
on-par
Email
behind
Content
behind
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
thehpslawfirm.com 80.5 100.0% Conversion-Focused Firms
Planmedicare 83.3 100.0% Conversion-Focused Firms
WorkInjuryRights.com 65.5 100.0% Conversion-Focused Firms
Anderson Injury Lawyers 68.5 100.0% Conversion-Focused Firms
Clifford Law Offices 80.0 100.0% Conversion-Focused Firms
Neale & Fhima, LLP 79.8 99.4% Conversion-Focused Firms
Glen Larson Law 83.5 99.0% Conversion-Focused Firms
autojusticeattorney.com 78.5 99.0% Conversion-Focused Firms
Funnel Coverage 3/4 stages
Awareness
60%
Google Analytics · Google Tag Manager
Engagement
60%
Gravity Forms · Hotjar
Conversion
80%
CallRail · CallTrackingMetrics · Intaker
Retention
0%
4 paid tools conversion stack (CallRail, CallTrackingMetrics, Intaker)
Technology Opportunities used by peers
Google Workspace
50.2% of Conversion-Focused Firms
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Facebook Pixel
30.5% of Conversion-Focused Firms
Divi
29.3% of Conversion-Focused Firms
All in One SEO
28.8% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
82.5 A- 15 Midvale you
Creekside Injury Law 14.5 F 18 Logan
Parker & McConkie 82.3 A- 16 Salt Lake City
We Win Injury Law 74.0 B 15 St. George
Craig Swapp & Associates 76.5 B+ 14 Sandy
Handy & Handy 74.0 B 11 Salt Lake City
Attorney Roster 3 found
NameLocationPractice
George Waddoups Saint George, Utah personal-injury
Geri Kelley Saint George, Utah personal-injury
Michelle Waddoups Saint George, Utah personal-injury
Office Locations 6 offices

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