76B+
Sophistication Index

Craig Swapp & Associates

Craig Swapp & Associates is a consumer law firm specializing in personal injury such as from auto accidents, dangerous drugs, harmful medical devices, and other injuries from the negligence of others,…

HQ Sandy, UT#1 of 4 Attorneys 14 craigswapp.com Tel 8004049000 Est. 2005
Claim Profile →

Craig Swapp & Associates operates 9 offices across UT, Idaho & Utah, backed by 17 technologies spanning 12 categories. Key investments include Google Analytics for analytics, Juvo Leads for chat & intake & CallRail for call tracking. The firm has 3 attorneys & 9 office locations. Within the Conversion-Focused Firms segment (5,831 firms), Craig Swapp & Associates ranks #976 and outperforms 83% of peers on technology adoption.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
83.3% Percentile
#976 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 17 tools detected
Call Tracking 1
Chat & Intake 1
CMS 1
Email Infrastructure 2
Email Security 1
Fonts 1
JS Library 1
Performance 1
Programming Language 1
PHP
Structured Data 1
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
on-par
CRM / Case
behind
SEO
on-par
Email
ahead
Content
behind
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Hawks Quindel, S.C. 50.0 99.2% Conversion-Focused Firms
Conti Moore Law P 46.0 99.2% Conversion-Focused Firms
brisenolaw.com 26.0 98.9% Awareness Leaders
Ortiz Law Firm 40.3 98.9% Conversion-Focused Firms
bendixlaw.com 22.5 98.9% Awareness Leaders
Podhurst 69.0 98.9% Conversion-Focused Firms
Suli Law Group 41.0 98.9% Basic Tech Adopters
The Ward Law Group 39.5 98.9% Conversion-Focused Firms
Funnel Coverage 3/4 stages
Awareness
60%
Google Analytics · Google Tag Manager
Engagement
60%
Hotjar · Juvo Leads
Conversion
40%
CallRail
Retention
0%
4 paid tools conversion stack (CallRail)
Technology Opportunities used by peers
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Facebook Pixel
30.5% of Conversion-Focused Firms
Divi
29.3% of Conversion-Focused Firms
Google reCAPTCHA
28.9% of Conversion-Focused Firms
All in One SEO
28.8% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
76.5 B+ 14 Sandy you
Creekside Injury Law 14.5 F 18 Logan
Parker & McConkie 82.3 A- 16 Salt Lake City
We Win Injury Law 74.0 B 15 St. George
George T. Waddoups & Associates 82.5 A- 15 Midvale
Handy & Handy 74.0 B 11 Salt Lake City
Attorney Roster 3 found
NameLocationPractice
James Craig Swapp Saint George, Utah personal-injury
Paul Cummings Swainston Nampa, Idaho personal-injury
Paul H Childs Saint George, Utah personal-injury

Is this your firm?

Claim your profile to update your information and access premium competitive intelligence.

Claim craigswapp.com →