74B
Sophistication Index

Handy & Handy

Handy & Handy is a personal injury law firm dedicated to representing the people of Utah. At Handy & Handy, we are the best of both worlds: We bring our clients the in depth experience of a big firm, …

HQ Salt Lake City, UT#7 of 45 Attorneys 11 handylawutah.com Tel 8016399678 Est. 2012
Personal Injury Motor Vehicle Accidents/Injury

Handy & Handy operates 7 offices across UT & Utah, backed by 12 technologies spanning 11 categories. Key investments include Google Analytics for analytics, Smith.ai for intake software & Gravity Forms for forms. The firm has 3 attorneys & 7 office locations, handling Personal Injury, Motor Vehicle Accidents/Injury cases. Within the Conversion-Focused Firms segment (5,831 firms), Handy & Handy ranks #1345 and outperforms 77% of peers on technology adoption.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
76.9% Percentile
#1345 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 12 tools detected
Analytics 1
Call Tracking 2
CMS 1
Email Infrastructure 1
Fonts 1
Forms 1
Intake Software 1
JS Library 1
Programming Language 1
PHP
Structured Data 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
behind
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
ahead
Email
on-par
Content
on-par
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Thetitanlaw 65.0 100.0% Conversion-Focused Firms
Alabamapersonalinjurylawyers 70.0 100.0% Conversion-Focused Firms
Hardwick & Pendergast, Ps 66.0 100.0% Conversion-Focused Firms
El Dabe Ritter Trial Lawyers 69.0 98.2% Conversion-Focused Firms
Miller & Steele 81.3 98.2% Conversion-Focused Firms
jwbllp.com 52.5 98.0% Basic Tech Adopters
Marc Brown Law Firm 65.0 98.0% Conversion-Focused Firms
Piasta Walker Hagenbush, LLC 58.5 98.0% Conversion-Focused Firms
Funnel Coverage 3/4 stages
Awareness
40%
Google Analytics
Engagement
40%
Gravity Forms
Conversion
80%
CallRail · CallTrackingMetrics · Smith.ai
Retention
0%
3 paid tools conversion stack (CallRail, CallTrackingMetrics, Smith.ai)
Technology Opportunities used by peers
Microsoft 365
55.6% of Conversion-Focused Firms
Google Tag Manager
51.9% of Conversion-Focused Firms
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Facebook Pixel
30.5% of Conversion-Focused Firms
Divi
29.3% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
74.0 B 11 Salt Lake City you
Parker & McConkie 82.3 A- 16 Salt Lake City
George T. Waddoups & Associates 82.5 A- 15 Midvale
We Win Injury Law 74.0 B 15 St. George
Craig Swapp & Associates 76.5 B+ 14 Sandy
Guardian Law Group, PLLC 57.5 C 10 Holladay
Attorney Roster 3 found
NameLocationPractice
Mr. Garrett S. Handy Saint George, Utah personal-injury
Preston Handy Saint George, Utah personal-injury
Office Locations 7 offices
Headquarters
Salt Lake City, UT
2150 S 1300 East Suite 300, 84106
Headquarters
Salt Lake City, UT
2150 S 1300 E Ste 300, 84106-4372

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