81A-
Sophistication Index

Miller & Steele

HQ Carlsbad, CA#1 of 9 Attorneys 34 millersteelelaw.com Tel 7604392210
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Miller & Steele operates 24 offices across CA & California, backed by 14 technologies spanning 13 categories. Key investments include Google Analytics for analytics, ApexChat for chat & intake & Gravity Forms for forms. The firm has 3 attorneys & 24 office locations. Ranked #553 among 5,831 firms in the Conversion-Focused Firms segment, Miller & Steele outperforms 90% of PI firms nationally on technology investment.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
90.5% Percentile
#553 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 14 tools detected
accessibility 1
Analytics 1
Call Tracking 1
Chat & Intake 2
CMS 1
Email Infrastructure 1
Fonts 1
Forms 1
JS Library 1
Programming Language 1
PHP
Structured Data 1
UI Framework 1
Video Hosting 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
behind
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
on-par
Email
on-par
Content
ahead
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
El Dabe Ritter Trial Lawyers 69.0 100.0% Conversion-Focused Firms
jwbllp.com 52.5 98.7% Basic Tech Adopters
Marc Brown Law Firm 65.0 98.7% Conversion-Focused Firms
Piasta Walker Hagenbush, LLC 58.5 98.7% Conversion-Focused Firms
printylawfirm.com 61.0 98.7% Conversion-Focused Firms
rosenthalinjurylaw.com 61.0 98.7% Conversion-Focused Firms
Fieger Law 30.5 98.7% Conversion-Focused Firms
Ferrara & Gable LLC 24.0 98.7% Conversion-Focused Firms
Funnel Coverage 3/4 stages
Awareness
40%
Google Analytics
Engagement
96%
ApexChat · Blazeo · Gravity Forms · YouTube
Conversion
40%
CallRail
Retention
0%
5 paid tools conversion stack (CallRail)
Technology Opportunities used by peers
Microsoft 365
55.6% of Conversion-Focused Firms
Google Tag Manager
51.9% of Conversion-Focused Firms
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Facebook Pixel
30.5% of Conversion-Focused Firms
Divi
29.3% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
81.3 A- 34 Carlsbad you
DiMarco Araujo Montevideo 90.0 A+ 51 Santa Ana
Elialaw 34.5 F 51 San Diego
BoyesLegal, APC 30.5 F 51 San Jose
Cherepinskiy Law Firm, PC 43.5 D 51 Los Angeles
Klein DeNatale Goldner 38.5 F 51 Santa Barbara
Attorney Roster 3 found
NameLocationPractice
David Ronald Miller Costa Mesa, California personal-injury
Zachary D. Miller Chico, California personal-injury

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