82A-
Sophistication Index

Parker & McConkie

Utah Personal Injury Lawyer | Parker & McConkie Utah personal injury lawyers since 1978 helping Utah accident victims call Parker & McConkie Personal Injury Lawyers to get a Free Consultation today. A…

HQ Salt Lake City, UT#4 of 45 Attorneys 16 parkerandmcconkie.com Est. 1978
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Parker & McConkie operates 9 offices across UT, Idaho & Utah, backed by 18 technologies spanning 13 categories. Key investments include Facebook Pixel for analytics, Help Scout for chat & intake & Gravity Forms for forms. The firm has 3 attorneys & 9 office locations. Ranked #385 among 5,831 firms in the Conversion-Focused Firms segment, Parker & McConkie outperforms 93% of PI firms nationally on technology investment.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
93.4% Percentile
#385 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 18 tools detected
Call Tracking 1
CDN 1
Chat & Intake 2
CMS 1
Email Infrastructure 2
Fonts 1
Forms 1
JS Library 1
Performance 1
Programming Language 1
PHP
Security 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
behind
Email
on-par
Content
behind
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Morris James 69.5 99.5% Conversion-Focused Firms
Absoluteinsgroup 38.5 99.5% Basic Tech Adopters
Drake, Hileman & Davis 55.5 99.5% Conversion-Focused Firms
Flanagan Injury Law, P.A. 54.5 99.5% Conversion-Focused Firms
Kurtz Riley Law Group - Arizona's Personal Injury Lawyers 41.0 99.5% Conversion-Focused Firms
Lpinsurance 66.0 99.5% Conversion-Focused Firms
Law Offices of C. Douglas Maynard, Jr., PLLC 66.0 99.5% Conversion-Focused Firms
Law Office of Jeffrey J. Antonelli Ltd. 54.5 99.5% Conversion-Focused Firms
Funnel Coverage 3/4 stages
Awareness
96%
Facebook Pixel · Google Analytics · Google Tag Manager · Simpli.fi
Engagement
60%
Gravity Forms · nGage
Conversion
40%
CallRail
Retention
0%
5 paid tools conversion stack (CallRail)
Technology Opportunities used by peers
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Divi
29.3% of Conversion-Focused Firms
All in One SEO
28.8% of Conversion-Focused Firms
Datadog
25.4% of Conversion-Focused Firms
Adobe Launch
25.3% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
82.3 A- 16 Salt Lake City you
Siegfried and Jensen 83.5 A- 24 Salt Lake City
Creekside Injury Law 14.5 F 18 Logan
George T. Waddoups & Associates 82.5 A- 15 Midvale
We Win Injury Law 74.0 B 15 St. George
Craig Swapp & Associates 76.5 B+ 14 Sandy
Attorney Roster 3 found
NameLocationPractice
Brian Stewart Saint George, Utah personal-injury
Eric Joyner Saint George, Utah personal-injury
Steven Jensen Saint George, Utah personal-injury

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