84A-
Sophistication Index

Glen Larson Law

Glen Larson Law Injury Attorneys is a personal injury law firm based in Austin. They specialize in representing individuals who have been injured in accidents caused by negligence. The firm is dedicat…

HQ Austin, TX#3 of 149 glenlarsonlaw.com Tel +1 512-553-4994 Est. 2016
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Founded in 2016, Glen Larson Law combines 10 years of personal injury experience with a 21-tool technology stack across 15 categories. Key investments include Facebook Pixel for analytics, Intaker for intake software & Gravity Forms for forms. Ranked #159 among 5,831 firms in the Conversion-Focused Firms segment, Glen Larson Law outperforms 97% of PI firms nationally on technology investment.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
97.3% Percentile
#159 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 21 tools detected
accessibility 1
Call Tracking 2
CMS 1
Email Infrastructure 1
Forms 1
Intake Software 1
JS Library 1
Performance 1
Programming Language 1
PHP
Security 1
Structured Data 1
UI Framework 2
Video Hosting 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
behind
Email
behind
Content
on-par
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
autojusticeattorney.com 78.5 100.0% Conversion-Focused Firms
philly-injury-law.com 83.3 99.6% Conversion-Focused Firms
mydenveraccidentlawfirm.com 81.5 99.4% Conversion-Focused Firms
Indigo Family Law 84.3 99.4% Conversion-Focused Firms
charlesargento.com 81.0 99.4% Conversion-Focused Firms
Scholle Law 81.5 99.4% Conversion-Focused Firms
romangaynor.com 82.5 99.4% Conversion-Focused Firms
Roman Austin Personal Injury Lawyers 82.5 99.4% Conversion-Focused Firms
Funnel Coverage 3/4 stages
Awareness
80%
Facebook Pixel · Google Analytics · Google Tag Manager
Engagement
60%
Gravity Forms · YouTube
Conversion
80%
CallRail · CallTrackingMetrics · Intaker
Retention
0%
4 paid tools conversion stack (CallRail, CallTrackingMetrics, Intaker)
Technology Opportunities used by peers
Google Workspace
50.2% of Conversion-Focused Firms
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Divi
29.3% of Conversion-Focused Firms
All in One SEO
28.8% of Conversion-Focused Firms
Datadog
25.4% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
83.5 A- — Austin you
McCormick Law Firm 28.0 F 1283 Euless
Arnold & Itkin, LLP 41.5 D 597 Houston
Bailey & Galyen, Attorneys at Law 81.5 A- 590 Dallas
McCathern Law Firm 80.8 A- 282 Dallas
Thompson Law 79.8 B+ 270 Dallas
Office Locations 1 offices
Headquarters
Austin, TX
5113 Southwest Parkway, 78735

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