83A-
Sophistication Index

Kiley Law Group,

The Kiley Law Group is a personal injury law firm based in Boston, Massachusetts. For over 30 years, they have been representing accident victims throughout the state and have obtained hundreds of mil…

HQ Andover, MA#1 of 3 Attorneys 18 tomkileylaw.com Tel 9784748670 Est. 1987
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Kiley Law Group, operates 11 offices across MA, Massachusetts & New Hampshire, backed by 18 technologies spanning 15 categories. Key investments include Facebook Pixel for analytics, Juvo Leads for chat & intake & TrustIndex for reviews. The firm has 2 attorneys & 11 office locations. Ranked #209 among 5,831 firms in the Conversion-Focused Firms segment, Kiley Law Group, outperforms 96% of PI firms nationally on technology investment.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
96.4% Percentile
#209 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 18 tools detected
accessibility 1
Call Tracking 1
Chat & Intake 1
CMS 1
Email Infrastructure 1
Fonts 1
Forms 1
JS Library 1
Page Builder 1
Programming Language 1
PHP
Reviews 1
UI Framework 1
Video Hosting 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
on-par
CRM / Case
behind
SEO
behind
Email
behind
Content
ahead
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
graveswins.com 50.0 99.3% Basic Tech Adopters
Bay Area Estate Attorneys, P.C. 55.0 99.3% Basic Tech Adopters
David Sanchez Law Group 75.0 99.3% Conversion-Focused Firms
Breaux Law Firm 75.0 99.3% Conversion-Focused Firms
campionelawpa.com 67.5 99.3% Conversion-Focused Firms
Khachikyan Law Firm, APC 49.0 99.3% Basic Tech Adopters
Bruce M. Robinson & Associates 60.5 99.3% Basic Tech Adopters
Crandall & Pera Law 59.5 99.3% Conversion-Focused Firms
Funnel Coverage 3/4 stages
Awareness
80%
Facebook Pixel · Google Analytics · Google Tag Manager
Engagement
96%
Gravity Forms · Juvo Leads · Microsoft Clarity · YouTube
Conversion
40%
CallRail
Retention
0%
5 paid tools conversion stack (CallRail)
Technology Opportunities used by peers
Microsoft 365
55.6% of Conversion-Focused Firms
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Divi
29.3% of Conversion-Focused Firms
Google reCAPTCHA
28.9% of Conversion-Focused Firms
All in One SEO
28.8% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
83.3 A- 18 Andover you
Santoro & Gray 60.0 C+ 27 Boston
Swartz & Swartz, P.C. 66.5 B- 25 Boston
Law Offices of Michael O. Smith 32.0 F 25 Boston
Pulgini & Norton, LLP 35.5 F 24 Braintree
Naumes Law Group 73.5 B 20 Milton
Attorney Roster 2 found
NameLocationPractice
Thomas Kiley New Bedford, Massachusetts personal-injury
Thomas M. Kiley Jr. New Bedford, Massachusetts personal-injury

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