Sophistication Index
Santoro & Gray
Santoro & Gray is a reputable personal injury law firm located in Boston, Massachusetts. With a strong belief in fighting for justice, they have a track record of securing significant settlements for …
Santoro & Gray operates 10 offices across MA & Massachusetts, backed by 14 technologies spanning 12 categories. Key investments include Google Tag Manager for analytics, Help Scout for chat & intake & Gravity Forms for forms. The firm has 4 attorneys & 10 office locations. Santoro & Gray is part of the Conversion-Focused Firms segment, a group of 5,831 firms with similar technology investment patterns.
Technology Stack
14 tools detected
Analytics
1
Call Tracking
1
Email Infrastructure
2
Fonts
1
Forms
1
JS Library
1
Page Builder
1
Performance
1
Programming Language
1
UI Framework
1
Tech Investment Profile
vs. peer average
Gap Analysis
vs. segment centroid
Analytics
behind
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
behind
Email
ahead
Content
ahead
Platform
behind
Your firm
Segment avg
True Competitors
by tech DNA similarity
| Firm | Score | Similarity | Segment |
|---|---|---|---|
| D & Z Law Group LLP | 29.5 | 100.0% | Basic Tech Adopters |
| The Rabaa Law Firm, PLLC | 17.5 | 100.0% | Engagement Specialists |
| Elissa I. Henry Law Firm, PLLC | 41.5 | 100.0% | Conversion-Focused Firms |
| Fieldsinsuranceagency | 9.5 | 100.0% | Awareness-Only Firms |
| falllaw.com | 29.5 | 100.0% | Conversion-Focused Firms |
| Riemann Injury Litigation LLC | 24.0 | 100.0% | Engagement Specialists |
| Divinehealthsolutionsllc | 37.5 | 100.0% | Awareness-Only Firms |
| northwestwomensinjurylaw.com | 24.0 | 100.0% | Minimalist Tech Users |
Funnel Coverage
3/4 stages
Awareness
40%
Google Tag Manager
Engagement
40%
Gravity Forms
Conversion
40%
CallRail
Retention
0%
3 paid tools
conversion stack (CallRail)
Technology Opportunities
used by peers
Google Analytics
Cloudflare Web Analytics
Facebook Pixel
Divi
Google reCAPTCHA
Local Competitors
same state, similar size
| Firm | Score | Grade | Attys | City | |
|---|---|---|---|---|---|
| Santoro & Gray | 60.0 | C+ | 27 | Boston | you |
| Brian Cunha & Associates | 23.0 | F | 40 | New Bedford | |
| Bellotti Law Group, P.C. | 34.5 | F | 39 | Boston | |
| Raipher D Pellegrino | 30.5 | F | 36 | Springfield | |
| d'Oliveira & Associates, p.c. | 53.5 | C- | 36 | Worcester | |
| Scalli Murphy Law | 10.5 | F | 34 | Everett |
Attorney Roster
4 found
| Name | Location | Practice |
|---|---|---|
| Bradley Henry | Lynn, Massachusetts | personal-injury |
| Jessica M Gray | Lynn, Massachusetts | personal-injury |
| Victoria M Santoro | Lynn, Massachusetts | personal-injury |
Office Locations
10 offices
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