66B-
Sophistication Index

Swartz & Swartz, P.C.

Swartz & Swartz, P.C. is a Boston-based law firm specializing in personal injury cases. With a team of dedicated trial attorneys, they have a proven track record of achieving unsurpassed results in pr…

HQ Boston, MA#6 of 95 Attorneys 25 swartzlaw.com Tel 6177421900 Est. 1971
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Swartz & Swartz, P.C. operates 10 offices across MA & Massachusetts, backed by 19 technologies spanning 14 categories. Key investments include Facebook Pixel for analytics, Juvo Leads for chat & intake & Google Reviews Widget for reviews. The firm has 5 attorneys & 10 office locations. Ranked #100 among 6,792 firms in the Basic Tech Adopters segment, Swartz & Swartz, P.C. outperforms 98% of PI firms nationally on technology investment.

Market Segment View segment →
Basic Tech Adopters 6792 firms
98.5% Percentile
#100 Rank in segment
36.4 Segment avg SI

Firms with moderate tool usage focused on awareness and engagement but lacking in conversion and retention.

Technology Stack 19 tools detected
Chat & Intake 1
CMS 1
Email Infrastructure 1
Fonts 1
Forms 1
JS Library 1
Maps 1
Page Builder 2
Programming Language 1
PHP
Security 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
ahead
Email
behind
Content
on-par
Platform
on-par
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Willoughby Shulman 60.0 100.0% Basic Tech Adopters
Cannon Law 59.5 99.3% Conversion-Focused Firms
Humphrey and Ballard Law 69.0 99.3% Conversion-Focused Firms
mcpartlandlaw.com 64.0 99.3% Basic Tech Adopters
accidentlawny.com 55.5 99.3% Basic Tech Adopters
The Nicotra Law Firm 43.5 99.3% Basic Tech Adopters
law-pa.com 59.8 99.1% Basic Tech Adopters
knottknottanddunn.com 76.0 99.1% Conversion-Focused Firms
Funnel Coverage 2/4 stages
Awareness
80%
Facebook Pixel · Google Analytics · Google Tag Manager
Engagement
80%
Gravity Forms · Hotjar · Juvo Leads
Conversion
0%
Retention
0%
3 paid tools
Technology Opportunities used by peers
Google Workspace
48.5% of Basic Tech Adopters
Contact Form 7
29.5% of Basic Tech Adopters
Elementor
21.1% of Basic Tech Adopters
YouTube
15.8% of Basic Tech Adopters
WPBakery
11.6% of Basic Tech Adopters
Local Competitors same state, similar size
FirmScoreGradeAttysCity
66.5 B- 25 Boston you
d'Oliveira & Associates, p.c. 53.5 C- 36 Worcester
Raipher D Pellegrino 30.5 F 36 Springfield
Scalli Murphy Law 10.5 F 34 Everett
Carney Law Firm 14.5 F 33 Boston
Sheff Law 24.0 F 30 Boston
Attorney Roster 5 found
NameLocationPractice
Alan L. Cantor Springfield, Massachusetts personal-injury
David Angueira Worcester, Massachusetts personal-injury
James A. Swartz Worcester, Massachusetts personal-injury
Joseph A. Swartz New Bedford, Massachusetts personal-injury

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