69B-
Sophistication Index

Humphrey and Ballard Law

Humphrey & Ballard Law firm in Atlanta, GA specializes in personal injury cases, advocating for clients injured due to the negligence of others. They provide guidance through insurance claims and lega…

HQ Atlanta, GA#34 of 345 Attorneys 1 hbinjurylawyers.com Tel +1 404-341-0499

Humphrey and Ballard Law is a Atlanta, Georgia-based personal injury firm running 17 technologies across 14 categories. Key investments include Cloudflare Web Analytics for analytics, WPForms for forms & UserWay for accessibility. Within the Conversion-Focused Firms segment (5,831 firms), Humphrey and Ballard Law ranks #1814 and outperforms 69% of peers on technology adoption.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
68.9% Percentile
#1814 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 17 tools detected
accessibility 1
Call Tracking 1
CMS 1
Email Infrastructure 1
Fonts 1
Forms 1
JS Library 1
Maps 1
Page Builder 1
Programming Language 1
PHP
Security 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
ahead
Email
behind
Content
ahead
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Cannon Law 59.5 100.0% Conversion-Focused Firms
mcpartlandlaw.com 64.0 100.0% Basic Tech Adopters
accidentlawny.com 55.5 100.0% Basic Tech Adopters
The Nicotra Law Firm 43.5 100.0% Basic Tech Adopters
Willoughby Shulman 60.0 99.3% Basic Tech Adopters
Swartz & Swartz, P.C. 66.5 99.3% Basic Tech Adopters
law-pa.com 59.8 99.0% Basic Tech Adopters
knottknottanddunn.com 76.0 99.0% Conversion-Focused Firms
Funnel Coverage 3/4 stages
Awareness
60%
Google Analytics · Google Tag Manager
Engagement
40%
WPForms
Conversion
40%
CallRail
Retention
0%
3 paid tools conversion stack (CallRail)
Technology Opportunities used by peers
Microsoft 365
55.6% of Conversion-Focused Firms
Facebook Pixel
30.5% of Conversion-Focused Firms
Divi
29.3% of Conversion-Focused Firms
All in One SEO
28.8% of Conversion-Focused Firms
Gravity Forms
27.3% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
69.0 B- 1 Atlanta you
Babcock Law Firm 29.5 F 10 Brunswick
Bey & Associates 28.0 F 10 Atlanta
Andersen Tate & Carr PC 24.0 F 10 Duluth
Day Injury Law 0.0 F 10 Watkinsville
boonefirm.com 20.0 F 10 Atlanta
Attorney Roster 1 found
NameLocationPractice
Office Locations 1 offices
Headquarters
Atlanta, GA
3355 Lenox Road, 30326

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Misty
Misty Firm Data Analyst Top Law Dog