The Nicotra Law Firm operates 11 offices across NY & New York, backed by 15 technologies spanning 12 categories. Key investments include Google Analytics for analytics, Help Scout for chat & intake & Contact Form 7 for forms. The firm has 11 office locations. Within the Basic Tech Adopters segment (6,792 firms), The Nicotra Law Firm ranks #1429 and outperforms 79% of peers on technology adoption.
Technology Stack
15 tools detected
Analytics
2
CMS
1
Email Infrastructure
1
Forms
1
JS Library
1
Performance
1
Programming Language
1
Security
1
Structured Data
2
UI Framework
2
Video Hosting
1
Tech Investment Profile
vs. peer average
Gap Analysis
vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
ahead
Email
behind
Content
on-par
Platform
ahead
Your firm
Segment avg
True Competitors
by tech DNA similarity
| Firm | Score | Similarity | Segment |
|---|---|---|---|
| Cannon Law | 59.5 | 100.0% | Conversion-Focused Firms |
| Humphrey and Ballard Law | 69.0 | 100.0% | Conversion-Focused Firms |
| mcpartlandlaw.com | 64.0 | 100.0% | Basic Tech Adopters |
| accidentlawny.com | 55.5 | 100.0% | Basic Tech Adopters |
| Willoughby Shulman | 60.0 | 99.3% | Basic Tech Adopters |
| Swartz & Swartz, P.C. | 66.5 | 99.3% | Basic Tech Adopters |
| law-pa.com | 59.8 | 99.0% | Basic Tech Adopters |
| knottknottanddunn.com | 76.0 | 99.0% | Conversion-Focused Firms |
Funnel Coverage
2/4 stages
Awareness
60%
Google Analytics · Google Tag Manager
Engagement
60%
Contact Form 7 · Vimeo
Conversion
0%
Retention
0%
Technology Opportunities
used by peers
Google Workspace
Google reCAPTCHA
Gravity Forms
Elementor
Facebook Pixel
Local Competitors
same state, similar size
| Firm | Score | Grade | Attys | City | |
|---|---|---|---|---|---|
| The Nicotra Law Firm | 43.5 | D | 10 | Buffalo | you |
| Gehi & Associates | 23.5 | F | 15 | Ozone Park Queens | |
| The Towne Law Firm, P.C. | 30.5 | F | 15 | Albany | |
| Brown Chiari LLP | 83.5 | A- | 15 | Buffalo | |
| Black, Lyle & Habberfield, LLP | 64.0 | C+ | 14 | Olean | |
| Bardizbanian & Associates, P.C. | 41.0 | D | 14 | Richmond Hill |
Attorney Roster
1 found
| Name | Location | Practice |
|---|---|---|
| Rick Nicotra | Mount Vernon, New York | personal-injury |
Office Locations
11 offices
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