10F
Sophistication Index

Pickard Law Firm

Pickard Law Firm is a personal injury attorney in Hazlehurst, MS. With almost 40 years of experience, they provide legal services in the areas of personal injury law, accident law, and mediation. Lama…

HQ Hazlehurst, MS#1 of 1 Attorneys 1 thepickardlawfirm.com

Pickard Law Firm is a Hazlehurst, Mississippi-based personal injury firm running 10 technologies across 8 categories. Key investments include Google Analytics for analytics, WordPress for cms & Google Workspace for email infrastructure. Pickard Law Firm is part of the Awareness-Only Firms segment, a group of 7,198 firms with similar technology investment patterns.

Market Segment View segment →
Awareness-Only Firms 7198 firms
43.8% Percentile
#4049 Rank in segment
13.0 Segment avg SI

Firms investing in tools primarily for brand awareness without engaging or converting clients.

Technology Stack 10 tools detected
CMS 1
Email Infrastructure 1
JS Library 1
Page Builder 1
Programming Language 1
PHP
Structured Data 1
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
ahead
Email
on-par
Content
ahead
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Armando M. Guerra & Associates, PLLC 10.5 100.0% Awareness-Only Firms
westandwest.com 14.5 100.0% Awareness-Only Firms
Chittenden, Murday & Novotny, LLC 10.5 100.0% Awareness-Only Firms
The Dixon Firm 15.5 100.0% Awareness Leaders
Thomas & Springberg 10.5 100.0% Awareness-Only Firms
The Presti Law Firm, PLLC 14.5 100.0% Awareness-Only Firms
bridgeportpersonalinjury.com 30.5 100.0% Basic Tech Adopters
Law Offices of Kenneth G. Wincorn, P.C. 10.5 100.0% Awareness-Only Firms
Funnel Coverage 1/4 stages
Awareness
60%
Google Analytics · Google Tag Manager
Engagement
0%
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Microsoft 365
48.7% of Awareness-Only Firms
Google reCAPTCHA
13.5% of Awareness-Only Firms
Elementor
12.9% of Awareness-Only Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
10.5 F 1 Hazlehurst you
The Bowling Law Firm, A Professional Law Corporation 75.0 B+ 6 Gulfport
Merkel & Cocke, P.A. 69.0 B- 6 Clarksdale
Barrett Law Group, P.A. 64.0 C+ 5 Lexington
Lake Tindall, LLP 29.5 F 5 Greenville
Witherspoon & Compton, LLC 77.0 B+ 4 Meridian
Office Locations 1 offices
Headquarters
Hazlehurst, MS
119 Caldwell Drive, 39083

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