16F
Sophistication Index

The Dixon Firm

HQ San Diego, CA#155 of 286 Attorneys 1 thedixonfirm.com Tel 6193542662

The Dixon Firm is a San Diego, California-based personal injury firm running 11 technologies across 9 categories. Key investments include Google Analytics for analytics, All in One SEO for seo & WordPress for cms. The Dixon Firm is part of the Awareness Leaders segment, a group of 2,459 firms with similar technology investment patterns.

Market Segment View segment →
Awareness Leaders 2459 firms
10.7% Percentile
#2197 Rank in segment
28.3 Segment avg SI

Firms with a strong focus on awareness but lacking in engagement, conversion, and retention.

Technology Stack 11 tools detected
CMS 1
Email Infrastructure 1
JS Library 1
Page Builder 1
Programming Language 1
PHP
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
ahead
Email
on-par
Content
ahead
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Armando M. Guerra & Associates, PLLC 10.5 100.0% Awareness-Only Firms
westandwest.com 14.5 100.0% Awareness-Only Firms
Chittenden, Murday & Novotny, LLC 10.5 100.0% Awareness-Only Firms
Thomas & Springberg 10.5 100.0% Awareness-Only Firms
The Presti Law Firm, PLLC 14.5 100.0% Awareness-Only Firms
bridgeportpersonalinjury.com 30.5 100.0% Basic Tech Adopters
Law Offices of Kenneth G. Wincorn, P.C. 10.5 100.0% Awareness-Only Firms
haedickelaw.com 24.0 100.0% Basic Tech Adopters
Funnel Coverage 1/4 stages
Awareness
80%
All in One SEO · Google Analytics · Google Tag Manager
Engagement
0%
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Facebook Pixel
59.8% of Awareness Leaders
Google Workspace
41.5% of Awareness Leaders
Scorpion
24.3% of Awareness Leaders
AudioEye
18.3% of Awareness Leaders
Google reCAPTCHA
16.8% of Awareness Leaders
Local Competitors same state, similar size
FirmScoreGradeAttysCity
15.5 F 1 San Diego you
Law Ofc Kim James Kakadelas 13.5 F 10 Carlsbad
Foldenauer Law Group, Aplc 20.0 F 10 San Diego
Raymond E. Frost & Associates 0.0 F 10 Fremont
DP Injury Attorneys 55.5 C 10 San Diego
Singleton Schreiber 68.3 B- 10 Tustin
Attorney Roster 1 found
NameLocationPractice
Office Locations 1 offices
Headquarters
San Diego, CA
600 W Broadway, 92101-3355

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Misty
Misty Firm Data Analyst Top Law Dog