70B
Sophistication Index

Swenson & Shelley

Swenson & Shelley PLLC is a law firm based in Utah that specializes in personal injury cases. They are dedicated to helping individuals recover money for their injuries and providing legal guidance th…

HQ Saint George, UT#1 of 1 swensonshelley.com Tel (435) 767-7777 Est. 2017
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Founded in 2017, Swenson & Shelley combines 9 years of personal injury experience with a 13-tool technology stack across 11 categories. Key investments include Google Analytics for analytics, Intaker for intake software & SendGrid for email marketing. Within the Retention Innovators segment (1,852 firms), Swenson & Shelley ranks #429 and outperforms 77% of peers on technology adoption.

Market Segment View segment →
Retention Innovators 1852 firms
76.8% Percentile
#429 Rank in segment
52.3 Segment avg SI

Firms with a strong toolset supporting retention, alongside moderate awareness and engagement.

Technology Stack 13 tools detected
Call Tracking 1
CMS 1
Email Infrastructure 1
Email Marketing 1
Fonts 1
Intake Software 1
JS Library 1
Performance 1
Programming Language 1
PHP
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
behind
Email
on-par
Content
behind
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
DiPiero Simmons McGinley & Bastress, PLLC 45.0 100.0% Conversion-Focused Firms
Partridge Snow & Hahn LLP 34.5 100.0% Basic Tech Adopters
Isaacs & Isaacs Personal Injury Lawyers 50.0 100.0% Conversion-Focused Firms
Schweickert Ganassin Krzak Rundio 45.0 100.0% Conversion-Focused Firms
Williams Hart Boundas 55.5 100.0% Conversion-Focused Firms
Cardoso Law, PLLC 49.0 100.0% Conversion-Focused Firms
knisleylaw.com 34.5 100.0% Conversion-Focused Firms
Fellerman & Ciarimboli Law Firm 46.0 99.0% Conversion-Focused Firms
Funnel Coverage 3/4 stages
Awareness
60%
Google Analytics · Google Tag Manager
Engagement
0%
Conversion
60%
CallRail · Intaker
Retention
40%
SendGrid
conversion stack (CallRail, Intaker) retention stack (SendGrid)
Technology Opportunities used by peers
Microsoft 365
64.4% of Retention Innovators
WordPress
63.4% of Retention Innovators
Facebook Pixel
29.0% of Retention Innovators
Google reCAPTCHA
23.4% of Retention Innovators
Mailchimp
20.3% of Retention Innovators
Local Competitors same state, similar size
FirmScoreGradeAttysCity
70.0 B — Saint George you
Brayton Purcell 75.3 B+ 74 Salt Lake City
The Advocates Law 84.3 A- 48 Salt Lake City
Fielding Law 71.0 B 34 Taylorsville
McMullin Legal Group 45.3 D 32 St. George
Siegfried and Jensen 83.5 A- 24 Salt Lake City
Attorney Roster 1 found
NameLocationPractice
Office Locations 1 offices
Headquarters
Saint George, UT
43 S 100 E Unit 201, 84770

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