45D
Sophistication Index

DiPiero Simmons McGinley & Bastress, PLLC

DiPiero Simmons McGinley & Bastress, PLLC is a highly respected law firm with offices in Charleston, West Virginia. The firm has over 150 combined years of experience and is dedicated to getting justi…

HQ Charleston, WV#6 of 26 dbdlawfirm.com Tel 3043420133 Est. 1999
Claim Profile →

DiPiero Simmons McGinley & Bastress, PLLC is a Charleston, West Virginia-based personal injury firm running 12 technologies across 9 categories. Key investments include Facebook Pixel for analytics, Help Scout for chat & intake & CallRail for call tracking. DiPiero Simmons McGinley & Bastress, PLLC is part of the Conversion-Focused Firms segment, a group of 5,831 firms with similar technology investment patterns.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
20.1% Percentile
#4662 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 12 tools detected
Call Tracking 1
Chat & Intake 1
CMS 1
Email Infrastructure 2
Fonts 1
Performance 1
Programming Language 1
PHP
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
behind
Email
ahead
Content
behind
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Partridge Snow & Hahn LLP 34.5 100.0% Basic Tech Adopters
Isaacs & Isaacs Personal Injury Lawyers 50.0 100.0% Conversion-Focused Firms
Schweickert Ganassin Krzak Rundio 45.0 100.0% Conversion-Focused Firms
Swenson & Shelley 70.0 100.0% Retention Innovators
Williams Hart Boundas 55.5 100.0% Conversion-Focused Firms
Cardoso Law, PLLC 49.0 100.0% Conversion-Focused Firms
knisleylaw.com 34.5 100.0% Conversion-Focused Firms
Fellerman & Ciarimboli Law Firm 46.0 99.0% Conversion-Focused Firms
Funnel Coverage 2/4 stages
Awareness
60%
Facebook Pixel · Google Tag Manager
Engagement
0%
Conversion
40%
CallRail
Retention
0%
conversion stack (CallRail)
Technology Opportunities used by peers
WordPress
86.5% of Conversion-Focused Firms
Google Analytics
72.5% of Conversion-Focused Firms
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Divi
29.3% of Conversion-Focused Firms
Google reCAPTCHA
28.9% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
45.0 D — Charleston you
Colombo Law 73.0 B 18 Morgantown
Mani Ellis & Layne 82.3 A- 16 Charleston
Ooten Law 9.5 F 6 South Charleston
Office Locations 1 offices
Headquarters
Charleston, WV
604 Virginia Street East, 25301

Is this your firm?

Claim your profile to update your information and access premium competitive intelligence.

Claim dbdlawfirm.com →