82A-
Sophistication Index

Mani Ellis & Layne

HQ Charleston, WV#1 of 26 Attorneys 16 yourwvinjuryattorneys.com
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Mani Ellis & Layne operates 10 offices across WV & Ohio, backed by 16 technologies spanning 14 categories. Key investments include Google Analytics for analytics, Help Scout for chat & intake & Intaker for intake software. The firm has 2 attorneys & 10 office locations. Ranked #385 among 5,831 firms in the Conversion-Focused Firms segment, Mani Ellis & Layne outperforms 93% of PI firms nationally on technology investment.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
93.4% Percentile
#385 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 16 tools detected
Ad Fraud 1
Call Tracking 2
CDN 1
Chat & Intake 1
CMS 1
Fonts 1
Forms 1
Intake Software 1
JS Library 1
Performance 1
Programming Language 1
PHP
Security 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
ahead
Intake
ahead
CRM / Case
behind
SEO
behind
Email
behind
Content
behind
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
injury.arnoldsmithlaw.com 64.5 98.2% Conversion-Focused Firms
Koehler Law Office 58.0 97.6% Conversion-Focused Firms
Law Offices of Cliff Enten 57.5 97.2% Conversion-Focused Firms
ohiocriminaldefenselawfirm.com 77.5 97.1% Conversion-Focused Firms
caraccidentlawyerathensga.com 80.5 96.6% Conversion-Focused Firms
Resolve Law Firm, APC 82.5 95.7% Conversion-Focused Firms
Catalano Law 81.0 95.7% Conversion-Focused Firms
Baggett Law 82.3 95.7% Conversion-Focused Firms
Funnel Coverage 3/4 stages
Awareness
60%
Google Analytics · Google Tag Manager
Engagement
40%
Gravity Forms
Conversion
96%
CallRail · CallTrackingMetrics · ClickCease · Intaker
Retention
0%
5 paid tools conversion stack (CallRail, CallTrackingMetrics, ClickCease)
Technology Opportunities used by peers
Microsoft 365
55.6% of Conversion-Focused Firms
Google Workspace
50.2% of Conversion-Focused Firms
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Facebook Pixel
30.5% of Conversion-Focused Firms
Divi
29.3% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
82.3 A- 16 Charleston you
Colombo Law 73.0 B 18 Morgantown
Attorney Roster 2 found
NameLocationPractice
Damon Lawrence Ellis Toledo, Ohio personal-injury
Jonathan Richard Mani Toledo, Ohio personal-injury

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