47D
Sophistication Index

Smiley & Smiley, LLP

HQ New York, NY#99 of 495 smileylaw.com Tel 2129862022
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Smiley & Smiley, LLP is a New York, New York-based personal injury firm running 14 technologies across 9 categories. Key investments include Facebook Pixel for analytics, Gravity Forms for forms & Amazon CloudFront for cdn. Within the Basic Tech Adopters segment (6,792 firms), Smiley & Smiley, LLP ranks #1000 and outperforms 85% of peers on technology adoption.

Market Segment View segment →
Basic Tech Adopters 6792 firms
85.3% Percentile
#1000 Rank in segment
36.4 Segment avg SI

Firms with moderate tool usage focused on awareness and engagement but lacking in conversion and retention.

Technology Stack 14 tools detected
Email Infrastructure 1
Fonts 1
Forms 1
JS Library 1
Programming Language 1
PHP
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
behind
Email
behind
Content
on-par
Platform
on-par
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
golitkolegal.com 51.0 100.0% Basic Tech Adopters
marinbarrettlaw.com 40.3 100.0% Basic Tech Adopters
99legal.com 51.0 100.0% Basic Tech Adopters
Stokeslegalcounsel 20.3 100.0% Awareness Leaders
Golitko & Daly P.C. 51.0 100.0% Basic Tech Adopters
Allenthomasgroup 51.0 100.0% Basic Tech Adopters
Grandelli & Eskenasi 50.0 100.0% Minimalist Tech Users
Nathan Carter 43.5 100.0% Basic Tech Adopters
Funnel Coverage 2/4 stages
Awareness
96%
Facebook Pixel · Google Analytics · Google Tag Manager · LinkedIn Insight
Engagement
40%
Gravity Forms
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Google Workspace
48.5% of Basic Tech Adopters
Google reCAPTCHA
40.9% of Basic Tech Adopters
Contact Form 7
29.5% of Basic Tech Adopters
Elementor
21.1% of Basic Tech Adopters
YouTube
15.8% of Basic Tech Adopters
Local Competitors same state, similar size
FirmScoreGradeAttysCity
46.8 D — New York you
Sullivan Papain Block McGrath & Cannavo P.C. 39.5 F 195 New York
Gair, Gair, Conason, et al 29.0 F 177 New York
Napoli Shkolnik PLLC 93.8 A+ 147 New York
Sepulveda 77.5 B+ 141 New York
The Rothenberg Law Firm, LLP 92.0 A+ 119 New York
Attorney Roster 1 found
NameLocationPractice
Office Locations 1 offices
Headquarters
New York, NY
122 E 42Nd St Rm 3900, 10168

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