44D
Sophistication Index

Nathan Carter

The Carter Law Firm, LLC offers exceptional legal counsel in cases involving personal injury, including auto accidents, wrongful death, premises liability and workers’ compensation, among others.

HQ Coalburg, AL#1 of 1 Attorneys 1 carterlf.com
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Nathan Carter is a Coalburg, Alabama-based personal injury firm running 14 technologies across 10 categories. Key investments include Cloudflare Web Analytics for analytics, Gravity Forms for forms & WordPress for cms. Within the Basic Tech Adopters segment (6,792 firms), Nathan Carter ranks #1429 and outperforms 79% of peers on technology adoption.

Market Segment View segment →
Basic Tech Adopters 6792 firms
79.0% Percentile
#1429 Rank in segment
36.4 Segment avg SI

Firms with moderate tool usage focused on awareness and engagement but lacking in conversion and retention.

Technology Stack 14 tools detected
Analytics 4
Cloudflare Web Analytics Facebook Pixel Google Analytics Google Tag Manager
CMS 1
WordPress
Email Infrastructure 1
Microsoft 365
Fonts 2
Font Awesome Google Fonts
Forms 1
Gravity Forms
JS Library 1
jQuery
Page Builder 1
Beaver Builder
Programming Language 1
PHP
Security 1
Google reCAPTCHA
UI Framework 1
Tailwind CSS
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
behind
Email
behind
Content
on-par
Platform
on-par
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
golitkolegal.com 51.0 100.0% Basic Tech Adopters
Smiley & Smiley, LLP 46.8 100.0% Basic Tech Adopters
marinbarrettlaw.com 40.3 100.0% Basic Tech Adopters
99legal.com 51.0 100.0% Basic Tech Adopters
Stokeslegalcounsel 20.3 100.0% Awareness Leaders
Golitko & Daly P.C. 51.0 100.0% Basic Tech Adopters
Allenthomasgroup 51.0 100.0% Basic Tech Adopters
Grandelli & Eskenasi 50.0 100.0% Minimalist Tech Users
Funnel Coverage 2/4 stages
Awareness
80%
Facebook Pixel · Google Analytics · Google Tag Manager
Engagement
40%
Gravity Forms
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Google Workspace
48.5% of Basic Tech Adopters
Contact Form 7
29.5% of Basic Tech Adopters
Elementor
21.1% of Basic Tech Adopters
YouTube
15.8% of Basic Tech Adopters
WPBakery
11.6% of Basic Tech Adopters
Local Competitors same state, similar size
FirmScoreGradeAttysCity
Nathan Carter 43.5 D 1 Coalburg you
Stokes Stemle LLC 82.5 A- 10 Montgomery
Brock & Stout 32.0 F 10 Enterprise
Blackwell Law Firm 29.0 F 10 Huntsville
Braswell Murphy 35.5 F 10 Mobile
Weaver Tidmore, LLC 27.0 F 10 Birmingham
Office Locations 1 offices
Headquarters
Coalburg, AL
925 Decatur Highway, 35068

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Misty
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