25F
Sophistication Index

Rusk, Wadlin, Heppner & Martuscello, LLP

HQ Marlboro, NY#1 of 1 rwhm.com Tel 8453314100

Rusk, Wadlin, Heppner & Martuscello, LLP is a Marlboro, New York-based personal injury firm running 10 technologies across 9 categories. Key investments include Google Analytics for analytics, WordPress for cms & Microsoft 365 for email infrastructure. Within the Awareness Leaders segment (2,459 firms), Rusk, Wadlin, Heppner & Martuscello, LLP ranks #1191 and outperforms 52% of peers on technology adoption.

Market Segment View segment →
Awareness Leaders 2459 firms
51.6% Percentile
#1191 Rank in segment
28.3 Segment avg SI

Firms with a strong focus on awareness but lacking in engagement, conversion, and retention.

Technology Stack 10 tools detected
CMS 1
Email Infrastructure 1
Email Security 1
Fonts 1
Performance 1
Programming Language 1
PHP
Structured Data 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
ahead
Email
ahead
Content
ahead
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
legalappeal.com 14.5 100.0% Awareness-Only Firms
Pita Weber Del Prado 34.5 100.0% Retention Innovators
lakelandflattorney.com 17.5 100.0% Awareness-Only Firms
pbclegal.com 14.5 100.0% Awareness-Only Firms
Bagley & Langan 14.5 100.0% Awareness-Only Firms
Nonni & Homola 41.0 100.0% Basic Tech Adopters
francofirm.com 14.5 100.0% Awareness-Only Firms
bbdglaw.com 14.5 100.0% Awareness-Only Firms
Funnel Coverage 1/4 stages
Awareness
60%
Google Analytics · Google Tag Manager
Engagement
0%
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Facebook Pixel
59.8% of Awareness Leaders
Google Workspace
41.5% of Awareness Leaders
WordPress
39.2% of Awareness Leaders
Scorpion
24.3% of Awareness Leaders
AudioEye
18.3% of Awareness Leaders
Local Competitors same state, similar size
FirmScoreGradeAttysCity
25.0 F — Marlboro you
Sullivan Papain Block McGrath & Cannavo P.C. 39.5 F 195 New York
Gair, Gair, Conason, et al 29.0 F 177 New York
Napoli Shkolnik PLLC 93.8 A+ 147 New York
Sepulveda 77.5 B+ 141 New York
The Rothenberg Law Firm, LLP 92.0 A+ 119 New York
Office Locations 1 offices
Headquarters
Marlboro, NY
1390 North Route 9W, 12542

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