14F
Sophistication Index

Bagley & Langan

HQ Waterford, MI#1 of 1 bagleylangan.com Tel 2486737000
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Bagley & Langan is a Waterford, Michigan-based personal injury firm running 11 technologies across 8 categories. Key investments include Google Analytics for analytics, WordPress for cms & Google Workspace for email infrastructure. Within the Awareness-Only Firms segment (7,198 firms), Bagley & Langan ranks #985 and outperforms 86% of peers on technology adoption.

Market Segment View segment →
Awareness-Only Firms 7198 firms
86.3% Percentile
#985 Rank in segment
13.0 Segment avg SI

Firms investing in tools primarily for brand awareness without engaging or converting clients.

Technology Stack 11 tools detected
CMS 1
Email Infrastructure 2
Performance 1
Programming Language 1
PHP
Structured Data 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
ahead
Email
ahead
Content
behind
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Rusk, Wadlin, Heppner & Martuscello, LLP 25.0 100.0% Awareness Leaders
legalappeal.com 14.5 100.0% Awareness-Only Firms
Pita Weber Del Prado 34.5 100.0% Retention Innovators
lakelandflattorney.com 17.5 100.0% Awareness-Only Firms
pbclegal.com 14.5 100.0% Awareness-Only Firms
Nonni & Homola 41.0 100.0% Basic Tech Adopters
francofirm.com 14.5 100.0% Awareness-Only Firms
bbdglaw.com 14.5 100.0% Awareness-Only Firms
Funnel Coverage 1/4 stages
Awareness
60%
Google Analytics · Google Tag Manager
Engagement
0%
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Google reCAPTCHA
13.5% of Awareness-Only Firms
Elementor
12.9% of Awareness-Only Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
14.5 F — Waterford you
Mike Morse Law Firm 95.0 A+ 356 Southfield
Sommers Schwartz PC 83.3 A- 149 Southfield
Buckfire Law 93.8 A+ 129 Southfield
Neumann Law Group 36.3 F 124 Traverse City
Conybeare Law Office 70.0 B 74 Saint Joseph
Office Locations 1 offices
Headquarters
Waterford, MI
6557 Highland Rd, 48327

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