76B+
Sophistication Index

Rawlings Law

Rawlings Law is a personal injury law firm with over 35 years of experience. They are licensed to handle injury cases in Utah, California, and Idaho. Their team of attorneys is available 24/7 and offe…

HQ Draper, UT#2 of 2 Attorneys 4 rawlingslaw.com Est. 1980
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Founded in 1980, Rawlings Law combines 46 years of personal injury experience with a 14-tool technology stack across 9 categories. Key investments include Facebook Pixel for analytics, nGage for chat & intake & CallRail for call tracking. The firm has 5 office locations. Within the Conversion-Focused Firms segment (5,831 firms), Rawlings Law ranks #1122 and outperforms 81% of peers on technology adoption.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
80.8% Percentile
#1122 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 14 tools detected
Call Tracking 1
Chat & Intake 1
CMS 1
Email Infrastructure 1
Programming Language 1
PHP
Structured Data 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
on-par
CRM / Case
behind
SEO
on-par
Email
behind
Content
behind
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Porrazzo Rawlings Accident & Injury Law 75.8 100.0% Conversion-Focused Firms
Rafi Law Firm 80.0 99.6% Conversion-Focused Firms
Henderson, Mokhtari & Weatherly 46.0 99.5% Conversion-Focused Firms
kinglawfirm.com 48.5 99.5% Basic Tech Adopters
Sears Injury Law 55.8 99.5% Conversion-Focused Firms
Needle & Ellenberg 50.0 99.5% Conversion-Focused Firms
Law Offices of Randolph Rice 46.0 99.5% Conversion-Focused Firms
Harrell & Harrell 46.0 99.5% Conversion-Focused Firms
Funnel Coverage 3/4 stages
Awareness
96%
Facebook Pixel · Google Analytics · Google Tag Manager · Simpli.fi
Engagement
60%
Hotjar · nGage
Conversion
40%
CallRail
Retention
0%
4 paid tools conversion stack (CallRail)
Technology Opportunities used by peers
Microsoft 365
55.6% of Conversion-Focused Firms
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Divi
29.3% of Conversion-Focused Firms
Google reCAPTCHA
28.9% of Conversion-Focused Firms
All in One SEO
28.8% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
75.8 B+ 4 Draper you
James Dodge Russell & Stephens, P.C. 65.0 B- 10 Salt Lake City
Guardian Law Group, PLLC 57.5 C 10 Holladay
Nuttall Brown & Assoc 0.0 F 9 Cottonwood Heights
Helgesen, Houtz & Jones 19.5 F 8 Layton
Anderson | Hinkins 45.0 D 7 South Jordan
Attorney Roster 1 found
NameLocationPractice
William Rawlings Saint George, Utah personal-injury
Office Locations 5 offices

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