46D
Sophistication Index

Law Offices of Randolph Rice

The Law Offices of Randolph Rice, is a Maryland law firm that represents clients in the areas of criminal law, criminal defense, driving under the influence (DUI), driving while impaired (DWI), traffi…

HQ Lutherville Timonium, MD#2 of 3 Attorneys 1 ricelawmd.com Est. 2009

Law Offices of Randolph Rice is a Lutherville Timonium, Maryland-based personal injury firm running 13 technologies across 10 categories. Key investments include Facebook Pixel for analytics, Help Scout for chat & intake & CallRail for call tracking. The firm has 2 attorneys & 2 office locations. Law Offices of Randolph Rice is part of the Conversion-Focused Firms segment, a group of 5,831 firms with similar technology investment patterns.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
20.9% Percentile
#4612 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 13 tools detected
Call Tracking 1
Chat & Intake 1
CMS 1
Email Infrastructure 1
JS Library 1
Performance 1
Programming Language 1
PHP
Structured Data 1
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
on-par
Email
on-par
Content
behind
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Henderson, Mokhtari & Weatherly 46.0 100.0% Conversion-Focused Firms
kinglawfirm.com 48.5 100.0% Basic Tech Adopters
Sears Injury Law 55.8 100.0% Conversion-Focused Firms
Needle & Ellenberg 50.0 100.0% Conversion-Focused Firms
Harrell & Harrell 46.0 100.0% Conversion-Focused Firms
Porrazzo Rawlings Accident & Injury Law 75.8 99.5% Conversion-Focused Firms
Rawlings Law 75.8 99.5% Conversion-Focused Firms
Law Offices of J. Price McNamara 72.8 99.4% Conversion-Focused Firms
Funnel Coverage 2/4 stages
Awareness
80%
Facebook Pixel · Google Analytics · Google Tag Manager
Engagement
0%
Conversion
40%
CallRail
Retention
0%
conversion stack (CallRail)
Technology Opportunities used by peers
Microsoft 365
55.6% of Conversion-Focused Firms
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Divi
29.3% of Conversion-Focused Firms
Google reCAPTCHA
28.9% of Conversion-Focused Firms
All in One SEO
28.8% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
46.0 D 1 Lutherville Timonium you
WGK Personal Injury Lawyers 65.5 B- 10 Baltimore
Schochor, Federico and Staton, P.A. 54.5 C- 8 Baltimore
Gilman & Bedigian 80.5 A- 8 Lutherville Timonium
Murphyfalcon 78.5 B+ 8 Baltimore
Law Offices of Joel L. Katz, LLC 64.0 C+ 8 Annapolis
Attorney Roster 2 found
NameLocationPractice
Mr. Randolph Rice Jr. Columbia, Maryland personal-injury
Office Locations 2 offices
Headquarters
Lutherville Timonium, MD
1301 York Rd Ste 200, 21093-6005

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