20F
Sophistication Index

Helgesen, Houtz & Jones

HQ Layton, UT#4 of 4 Attorneys 8 utahattorneys.com Tel 8015445306
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Helgesen, Houtz & Jones operates 6 offices across UT & Utah, backed by 13 technologies spanning 9 categories. Key investments include Facebook Pixel for analytics, WordPress for cms & Google Workspace for email infrastructure. The firm has 2 attorneys & 6 office locations. Helgesen, Houtz & Jones is part of the Awareness Leaders segment, a group of 2,459 firms with similar technology investment patterns.

Market Segment View segment →
Awareness Leaders 2459 firms
28.7% Percentile
#1754 Rank in segment
28.3 Segment avg SI

Firms with a strong focus on awareness but lacking in engagement, conversion, and retention.

Technology Stack 13 tools detected
CMS 1
Email Infrastructure 2
JS Library 1
Page Builder 1
Programming Language 1
PHP
Security 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
behind
Email
ahead
Content
ahead
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
mbradylaw.com 62.5 100.0% Retention Innovators
Hollingsworth Kelly Law Firm 34.5 100.0% Basic Tech Adopters
garrisonlaw.com 54.0 100.0% Basic Tech Adopters
stonedeanlaw.com 47.5 100.0% Basic Tech Adopters
Wilkes & McHugh 43.5 100.0% Basic Tech Adopters
Young and Young 39.5 100.0% Basic Tech Adopters
Gary Holt & Associates 19.5 100.0% Awareness Leaders
Lallo & Feldman, Co., L.P.A. 18.5 100.0% Awareness Leaders
Funnel Coverage 1/4 stages
Awareness
80%
Facebook Pixel · Google Analytics · Google Tag Manager
Engagement
0%
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Microsoft 365
51.2% of Awareness Leaders
Scorpion
24.3% of Awareness Leaders
AudioEye
18.3% of Awareness Leaders
Cloudflare Web Analytics
14.0% of Awareness Leaders
All in One SEO
12.3% of Awareness Leaders
Local Competitors same state, similar size
FirmScoreGradeAttysCity
19.5 F 8 Layton you
Handy & Handy 74.0 B 11 Salt Lake City
Guardian Law Group, PLLC 57.5 C 10 Holladay
James Dodge Russell & Stephens, P.C. 65.0 B- 10 Salt Lake City
Nuttall Brown & Assoc 0.0 F 9 Cottonwood Heights
Anderson | Hinkins 45.0 D 7 South Jordan
Attorney Roster 2 found
NameLocationPractice
Jack Helgesen Saint George, Utah personal-injury
Michael Houtz Saint George, Utah personal-injury
Office Locations 6 offices

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