68B-
Sophistication Index

Shillen Mackall Seldon & Spicer

HQ Woodstock, VT#1 of 1 promotingjustice.com Tel +1-802-657-1232
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Shillen Mackall Seldon & Spicer is a Woodstock, Vermont-based personal injury firm running 19 technologies across 15 categories. Key investments include Google Analytics for analytics, The Trade Desk for advertising & Intaker for intake software. The firm has 2 office locations. Within the Conversion-Focused Firms segment (5,831 firms), Shillen Mackall Seldon & Spicer ranks #1867 and outperforms 68% of peers on technology adoption.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
68.0% Percentile
#1867 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 19 tools detected
Advertising 1
CDN 1
CMS 1
Email Infrastructure 1
Fonts 1
Intake Software 1
JS Library 1
Maps 1
Page Builder 1
Programming Language 1
PHP
Structured Data 1
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
behind
Advertising
ahead
Intake
behind
CRM / Case
behind
SEO
on-par
Email
behind
Content
ahead
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
GillespieShields 47.5 98.8% Basic Tech Adopters
Casares Injury Law 55.5 98.8% Minimalist Tech Users
Bailey Cowan 53.0 98.8% Conversion-Focused Firms
Broadway Law Firm 67.5 98.5% Conversion-Focused Firms
attorney-knoxville.com 47.5 97.5% Basic Tech Adopters
Mokaram Law Firm 49.5 97.5% Basic Tech Adopters
Condeni Law Firm LLC 52.0 97.3% Conversion-Focused Firms
dileonardolaw.com 39.5 97.3% Conversion-Focused Firms
Funnel Coverage 3/4 stages
Awareness
80%
Google Analytics · Google Tag Manager · The Trade Desk
Engagement
60%
Contact Form 7 · Gravity Forms
Conversion
40%
Intaker
Retention
0%
conversion stack (Intaker)
Technology Opportunities used by peers
Google Workspace
50.2% of Conversion-Focused Firms
CallRail
48.2% of Conversion-Focused Firms
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Facebook Pixel
30.5% of Conversion-Focused Firms
Divi
29.3% of Conversion-Focused Firms
Local Competitors same state, similar size

No comparable firms found.

Office Locations 2 offices
Headquarters
Miami, FL
3301 Rickenbacker Causeway, 33149
Headquarters
Woodstock, VT

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