48D
Sophistication Index

GillespieShields

HQ Phoenix, AZ#43 of 162 Attorneys 1 gillaw.com Tel 6028709700

GillespieShields is a Phoenix, Arizona-based personal injury firm running 19 technologies across 16 categories. Key investments include Google Analytics for analytics, Google AdSense for advertising & Help Scout for chat & intake. Within the Basic Tech Adopters segment (6,792 firms), GillespieShields ranks #927 and outperforms 86% of peers on technology adoption.

Market Segment View segment →
Basic Tech Adopters 6792 firms
86.4% Percentile
#927 Rank in segment
36.4 Segment avg SI

Firms with moderate tool usage focused on awareness and engagement but lacking in conversion and retention.

Technology Stack 19 tools detected
Advertising 1
CDN 1
Chat & Intake 1
CMS 1
Email Infrastructure 1
Forms 1
JS Library 1
Maps 1
Page Builder 1
Programming Language 1
PHP
Security 1
Structured Data 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
ahead
Intake
ahead
CRM / Case
behind
SEO
ahead
Email
behind
Content
on-par
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Casares Injury Law 55.5 100.0% Minimalist Tech Users
Bailey Cowan 53.0 100.0% Conversion-Focused Firms
Shillen Mackall Seldon & Spicer 68.5 99.1% Conversion-Focused Firms
Horwitz, Horwitz & Associates 63.3 97.8% Basic Tech Adopters
The Clardy Law Firm 43.0 97.7% Basic Tech Adopters
The Dixon Injury Firm 74.0 97.6% Conversion-Focused Firms
Condeni Law Firm LLC 52.0 97.6% Conversion-Focused Firms
dileonardolaw.com 39.5 97.6% Conversion-Focused Firms
Funnel Coverage 2/4 stages
Awareness
80%
Google AdSense · Google Analytics · Google Tag Manager
Engagement
40%
Gravity Forms
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Google Workspace
48.5% of Basic Tech Adopters
Contact Form 7
29.5% of Basic Tech Adopters
Elementor
21.1% of Basic Tech Adopters
Facebook Pixel
20.2% of Basic Tech Adopters
YouTube
15.8% of Basic Tech Adopters
Local Competitors same state, similar size
FirmScoreGradeAttysCity
47.5 D 1 Phoenix you
PAUL ENGLANDER 50.0 C- 10 Phoenix
Gallagher Law Group 35.5 F 10 Phoenix
Hutzler Law 66.0 B- 10 Phoenix
Lorona Mead, Attorneys At Law 30.5 F 10 Phoenix
Rispoli Law, PLLC 9.5 F 10 Phoenix
Office Locations 1 offices
Headquarters
Phoenix, AZ
7319 N 16Th St, 85020

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Misty
Misty Firm Data Analyst Top Law Dog