65B-
Sophistication Index

Petersen, Parkinson & Arnold, PLLC

Petersen, Parkinson & Arnold, PLLC is a law firm based in Idaho Falls that specializes in Worker’s Compensation, Social Security Disability, and Personal Injury cases. With over 120 years of combined …

HQ Idaho Falls, ID#1 of 3 ppainjurylaw.com Est. 2000
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Founded in 2000, Petersen, Parkinson & Arnold, PLLC combines 26 years of personal injury experience with a 16-tool technology stack across 11 categories. Key investments include Bing Ads for analytics, CallTrackingMetrics for call tracking & WordPress for cms. Within the Conversion-Focused Firms segment (5,831 firms), Petersen, Parkinson & Arnold, PLLC ranks #2223 and outperforms 62% of peers on technology adoption.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
61.9% Percentile
#2223 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 16 tools detected
Call Tracking 1
CMS 1
Email Infrastructure 2
Fonts 1
JS Library 1
Page Builder 1
Programming Language 1
PHP
Structured Data 1
UI Framework 1
Video Hosting 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
on-par
Email
ahead
Content
on-par
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Angel Reyes & Associates 75.0 100.0% Conversion-Focused Firms
Law Offices of Adam M. Smallow 78.3 99.6% Conversion-Focused Firms
Cellinolaw 69.3 99.6% Conversion-Focused Firms
Franchi Law 65.3 99.4% Conversion-Focused Firms
Law Office of Blake Kremer 63.5 99.4% Conversion-Focused Firms
Broussard Knoll Law Firm 76.0 99.4% Conversion-Focused Firms
Bentley & More Llp. 70.0 99.4% Conversion-Focused Firms
Matt Dion & Associates 51.5 99.2% Basic Tech Adopters
Funnel Coverage 3/4 stages
Awareness
96%
Bing Ads · Facebook Pixel · Google Analytics · Google Tag Manager
Engagement
60%
Microsoft Clarity · YouTube
Conversion
40%
CallTrackingMetrics
Retention
0%
conversion stack (CallTrackingMetrics)
Technology Opportunities used by peers
CallRail
48.2% of Conversion-Focused Firms
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Divi
29.3% of Conversion-Focused Firms
Google reCAPTCHA
28.9% of Conversion-Focused Firms
All in One SEO
28.8% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
65.3 B- — Idaho Falls you
Racine Olson Nye Budge & Bailey 57.5 C 12 Pocatello
Rice McGowan & Brandt 33.5 F 10 Boise
Bowers Law Firm 0.0 F 9 Rexburg
James, Vernon & Weeks, P.A. 0.0 F 7 Coeur D'Alene
Hepworth Holzer Llp. 63.5 C+ 6 Boise
Office Locations 1 offices
Headquarters
Idaho Falls, ID
390 North Capital Avenue, 83402

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