34F
Sophistication Index

Rice McGowan & Brandt

HQ Boise, ID#12 of 23 Attorneys 10 ricefirm.com

Rice McGowan & Brandt operates 11 offices across ID & Georgia, backed by 11 technologies spanning 10 categories. Key investments include Google Analytics for analytics, Juvo Leads for chat & intake & WordPress for cms. The firm has 2 attorneys & 11 office locations. Rice McGowan & Brandt is part of the Basic Tech Adopters segment, a group of 6,792 firms with similar technology investment patterns.

Market Segment View segment →
Basic Tech Adopters 6792 firms
47.7% Percentile
#3552 Rank in segment
36.4 Segment avg SI

Firms with moderate tool usage focused on awareness and engagement but lacking in conversion and retention.

Technology Stack 11 tools detected
Analytics 1
Chat & Intake 1
CMS 1
Email Infrastructure 2
Fonts 1
JS Library 1
Performance 1
Programming Language 1
PHP
Structured Data 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
ahead
Email
ahead
Content
behind
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Ratton Law Group 34.5 100.0% Conversion-Focused Firms
kmollinslaw.com 13.5 100.0% Awareness-Only Firms
Miller, Dawson, Sigal & Ward LLC 24.0 100.0% Awareness-Only Firms
Graham Legal, P.A. 13.5 100.0% Awareness-Only Firms
Trombley & Hanes 24.0 100.0% Awareness-Only Firms
McCoy & McCoy 13.5 100.0% Awareness-Only Firms
Clark & Smith Law Firm 34.5 100.0% Conversion-Focused Firms
Bohren Law 37.5 100.0% Conversion-Focused Firms
Funnel Coverage 2/4 stages
Awareness
40%
Google Analytics
Engagement
40%
Juvo Leads
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Google Tag Manager
54.5% of Basic Tech Adopters
Google reCAPTCHA
40.9% of Basic Tech Adopters
Gravity Forms
32.7% of Basic Tech Adopters
Contact Form 7
29.5% of Basic Tech Adopters
Elementor
21.1% of Basic Tech Adopters
Local Competitors same state, similar size
FirmScoreGradeAttysCity
33.5 F 10 Boise you
Racine Olson Nye Budge & Bailey 57.5 C 12 Pocatello
Bowers Law Firm 0.0 F 9 Rexburg
James, Vernon & Weeks, P.A. 0.0 F 7 Coeur D'Alene
Attorneys of Idaho 46.0 D 6 Boise
Hepworth Holzer Llp. 63.5 C+ 6 Boise
Attorney Roster 2 found
NameLocationPractice
Zachary David Balty Albany, Georgia personal-injury

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Misty
Misty Firm Data Analyst