54B+
Sophistication Index
11 tech signals

Pennington Law PLLC

From criminal law to family law to juvenile law, our Round Rock lawyers bring a detail-oriented perspective to every case. Call for a free consultation.

Attorneys 1 penningtonlawpllc.net
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Pennington Law PLLC is a personal injury law firm with a B+ technology grade. Key investments include Google Analytics for analytics, Gravity Forms for forms & CallTrackingMetrics for call tracking. Pennington Law PLLC is part of the Conversion-Focused Firms segment, a group of 5,831 firms with similar technology investment patterns.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
28.4% Percentile
#4176 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 11 tools detected
Analytics 1
Google Analytics
Call Tracking 1
CallTrackingMetrics
CMS 1
WordPress
Email Infrastructure 1
Google Workspace
Forms 1
Gravity Forms
JS Library 1
jQuery
Programming Language 1
PHP
Security 1
Google reCAPTCHA
Structured Data 1
Schema.org (LegalService)
UI Framework 2
Bootstrap Tailwind CSS
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Firms with Similar Tech ?
FirmScoreSimilaritySegment
Ellwanger Henderson 53.5 99.6% Conversion-Focused Firms
Smith, Feddeler, & Smith, P.A. 53.5 99.6% Conversion-Focused Firms
Law Office of Abrar & Vergara 53.5 99.5% Conversion-Focused Firms
Hoelscher Gebbia Cepeda PLLC 53.5 99.5% Conversion-Focused Firms
Marc Chavez Law Firm 58.5 99.4% Conversion-Focused Firms
Massey Law Firm PLLC 53.5 99.3% Conversion-Focused Firms
Abrar and Vergara 53.5 99.3% Conversion-Focused Firms
Edwards & Patterson Law 53.5 99.1% Conversion-Focused Firms
Gap Analysis vs. segment centroid
Analytics
behind
Advertising
behind
Intake
on-par
CRM / Case
behind
SEO
ahead
Email
ahead
Content
ahead
Platform
ahead
Your firm Segment avg
Firms with Similar Websites ?
FirmScoreMatchLocation
izzoassociateslaw.com 66.0 67.3% NoneNone
Rowdy Williams Law Firm 29.5 66.1% Terre Haute, IN
Williams & Light 79.0 63.9% Danville, VA
naturecoastlawyer.com 36.0 63.3% NoneNone
Anderson Legal Group 13.5 62.6% Ballwin, MO
Lutins & Pilgreen, PC 75.5 62.5% Roanoke, VA
rudysantoslaw.com 26.8 62.2% NoneNone
divorcelawyerintx.com 58.5 62.0% NoneNone
Funnel Coverage 3/4 stages
Awareness
40%
Google Analytics
Engagement
40%
Gravity Forms
Conversion
40%
CallTrackingMetrics
Retention
0%
conversion stack (CallTrackingMetrics)
Technology Opportunities used by peers
Microsoft 365
55.6% of Conversion-Focused Firms
Google Tag Manager
51.9% of Conversion-Focused Firms
CallRail
48.2% of Conversion-Focused Firms
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Facebook Pixel
30.5% of Conversion-Focused Firms
Local Competitors same state, similar size

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Misty Firm Data Analyst Top Law Dog