30F
Sophistication Index

Ross & Calandrillo, LLC

HQ Mountainside, NJ#3 of 5 Attorneys 1 rcfamilylawyers.com

Ross & Calandrillo, LLC is a Mountainside, New Jersey-based personal injury firm running 11 technologies across 11 categories. Key investments include Google Analytics for analytics, Gravity Forms for forms & Amazon CloudFront for cdn. Ross & Calandrillo, LLC is part of the Basic Tech Adopters segment, a group of 6,792 firms with similar technology investment patterns.

Market Segment View segment →
Basic Tech Adopters 6792 firms
34.0% Percentile
#4482 Rank in segment
36.4 Segment avg SI

Firms with moderate tool usage focused on awareness and engagement but lacking in conversion and retention.

Technology Stack 11 tools detected
Analytics 1
Chat Widgets 1
CMS 1
Email Infrastructure 1
Fonts 1
Forms 1
JS Library 1
Programming Language 1
PHP
Structured Data 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
behind
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
ahead
Email
on-par
Content
on-par
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
matthewlopezlawyer.com 45.0 100.0% Basic Tech Adopters
Kathleen Flammia P.A. 45.0 100.0% Basic Tech Adopters
McDermott Law, LLC 57.5 100.0% Conversion-Focused Firms
Massey Law Firm PLLC 53.5 100.0% Conversion-Focused Firms
txwillsandprobate.com 50.0 100.0% Basic Tech Adopters
Law Offices of Anthony J. Leonard, LLC 38.5 100.0% Basic Tech Adopters
Rader Law Group, LLC 44.0 100.0% Conversion-Focused Firms
Hersh & Crockett 24.0 100.0% Basic Tech Adopters
Funnel Coverage 2/4 stages
Awareness
40%
Google Analytics
Engagement
60%
ClientChat Live · Gravity Forms
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Google Tag Manager
54.5% of Basic Tech Adopters
Google Workspace
48.5% of Basic Tech Adopters
Google reCAPTCHA
40.9% of Basic Tech Adopters
Contact Form 7
29.5% of Basic Tech Adopters
Elementor
21.1% of Basic Tech Adopters
Local Competitors same state, similar size
FirmScoreGradeAttysCity
30.5 F 1 Mountainside you
Kim, Lim & Partners 64.0 C+ 10 Suite 305
Todd J. Leonard Law Firm 76.8 B+ 10 Denville
Dummit Fradin 10.5 F 10 Mt. Laurel
Kates Nussman Ellis Earle & Landolfi LLP 64.0 C+ 10 Hackensack
Law Offices of Thomas Carroll Blauvelt, LLC 77.0 B+ 10 Woodbridge
Office Locations 1 offices
Headquarters
Mountainside, NJ
200 Sheffield Street, Suite 312

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Misty
Misty Firm Data Analyst