76B+
Sophistication Index

gibbinslaw.com

Attorneys 1 gibbinslaw.com

gibbinslaw.com is a personal injury law firm with a B+ technology grade. Key investments include Crazy Egg for analytics, Help Scout for chat & intake & Gravity Forms for forms. Within the Conversion-Focused Firms segment (5,831 firms), gibbinslaw.com ranks #976 and outperforms 83% of peers on technology adoption.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
83.3% Percentile
#976 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 18 tools detected
Call Tracking 1
Chat & Intake 1
CMS 1
Email Infrastructure 1
Fonts 1
Forms 1
JS Library 1
Page Builder 1
Performance 1
Programming Language 1
PHP
Security 1
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
on-par
CRM / Case
behind
SEO
ahead
Email
behind
Content
on-par
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Payne Law Firm 81.5 100.0% Conversion-Focused Firms
Payne Law Firm 81.5 100.0% Conversion-Focused Firms
Law Office of Michael H. Joseph, PLLC 82.5 100.0% Conversion-Focused Firms
Brian D. Guralnick Injury Lawyers 68.5 100.0% Conversion-Focused Firms
Hepburn, Hernandez and Jung Trial Attorneys 74.0 99.4% Basic Tech Adopters
TULEY LAW OFFICE 81.6 99.4% Conversion-Focused Firms
Falcon Law Group, PLLC 80.0 99.4% Conversion-Focused Firms
brookslawfirm.com 70.3 99.1% Conversion-Focused Firms
Funnel Coverage 3/4 stages
Awareness
60%
Google Analytics · Google Tag Manager
Engagement
60%
Crazy Egg · Gravity Forms
Conversion
40%
CallRail
Retention
0%
4 paid tools conversion stack (CallRail)
Technology Opportunities used by peers
Google Workspace
50.2% of Conversion-Focused Firms
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Facebook Pixel
30.5% of Conversion-Focused Firms
All in One SEO
28.8% of Conversion-Focused Firms
Datadog
25.4% of Conversion-Focused Firms
Local Competitors same state, similar size

No comparable firms found.

Attorney Roster 1 found
NameLocationPractice

Is this your firm?

Claim your profile to update your information and access premium competitive intelligence.

Claim gibbinslaw.com →
Misty
Misty Firm Data Analyst Top Law Dog