82A-
Sophistication Index

Payne Law Firm

Payne Law Firm Attorneys at Law is serious about helping people injured in car accidents in the Houston, Texas, area. Founding attorney Jason Payne is board-certified as a personal injury trial attorn…

HQ Houston, TX#17 of 905 Attorneys 11 paynelawfirm.com Tel 8324786030
Personal Injury Motor Vehicle Accidents Car Accidents Motorcycle Accidents Bicycle Accidents Trucking Accidents Slip and Fall Accidents Catastrophic Injury +3

Payne Law Firm is a Houston, Texas-based personal injury firm running 17 technologies across 13 categories. Key investments include Cloudflare Web Analytics for analytics, nGage for chat & intake & Gravity Forms for forms. The firm has 2 office locations, handling Personal Injury, Motor Vehicle Accidents, Car Accidents, Motorcycle Accidents cases. Ranked #439 among 5,831 firms in the Conversion-Focused Firms segment, Payne Law Firm outperforms 92% of PI firms nationally on technology investment.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
92.5% Percentile
#439 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 17 tools detected
Call Tracking 1
Chat & Intake 1
CMS 1
Email Infrastructure 1
Fonts 1
Forms 1
JS Library 1
Page Builder 1
Programming Language 1
PHP
Security 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
on-par
CRM / Case
behind
SEO
ahead
Email
behind
Content
on-par
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Payne Law Firm 81.5 100.0% Conversion-Focused Firms
Law Office of Michael H. Joseph, PLLC 82.5 100.0% Conversion-Focused Firms
Brian D. Guralnick Injury Lawyers 68.5 100.0% Conversion-Focused Firms
Gibbins Law, PLLC 76.5 100.0% Conversion-Focused Firms
Hepburn, Hernandez and Jung Trial Attorneys 74.0 99.4% Basic Tech Adopters
TULEY LAW OFFICE 81.6 99.4% Conversion-Focused Firms
Falcon Law Group, PLLC 80.0 99.4% Conversion-Focused Firms
brookslawfirm.com 70.3 99.1% Conversion-Focused Firms
Funnel Coverage 3/4 stages
Awareness
60%
Google Analytics · Google Tag Manager
Engagement
80%
Gravity Forms · Microsoft Clarity · nGage
Conversion
40%
CallRail
Retention
0%
4 paid tools conversion stack (CallRail)
Technology Opportunities used by peers
Google Workspace
50.2% of Conversion-Focused Firms
Facebook Pixel
30.5% of Conversion-Focused Firms
Divi
29.3% of Conversion-Focused Firms
All in One SEO
28.8% of Conversion-Focused Firms
Datadog
25.4% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
81.5 A- 11 Houston you
Kearney Law Firm, PLLC 0.0 F 16 Dallas
Madsen Law Office 13.5 F 16 Kyle
Law Office of Israel Garcia 40.5 D 16 San Antonio
The Stephens Law Firm 82.3 A- 16 Houston
Maurer Law Firm 19.5 F 15 Houston
Attorney Roster 1 found
NameLocationPractice
Office Locations 2 offices
Headquarters
Houston, TX
2900 Smith St #200, 77006
Headquarters
Houston, TX
2100 Travis Street Suite 800, 77002

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