48D
Sophistication Index

Parker Poe Adams & Bernstein Llp.

For more than a century, Parker Poe has represented many of the Southeast’s largest companies and local governments in transactions, regulatory issues, and complex litigation. Our attorneys have exten…

HQ Charlotte, NC#33 of 87 parkerpoe.com Tel +1 704-372-9000 Est. 1884
Claim Profile →

Parker Poe Adams & Bernstein Llp. is a Charlotte, North Carolina-based personal injury firm running 8 technologies across 8 categories. Key investments include Google Analytics for analytics, SendGrid for email marketing & Microsoft 365 for email infrastructure. Parker Poe Adams & Bernstein Llp. is part of the Retention Innovators segment, a group of 1,852 firms with similar technology investment patterns.

Market Segment View segment →
Retention Innovators 1852 firms
45.3% Percentile
#1011 Rank in segment
52.3 Segment avg SI

Firms with a strong toolset supporting retention, alongside moderate awareness and engagement.

Technology Stack 8 tools detected
Analytics 1
Email Infrastructure 1
Email Marketing 1
Email Security 1
Fonts 1
JS Library 1
Security 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
behind
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
behind
Email
ahead
Content
behind
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Ktslaw 38.5 100.0% Awareness Leaders
Nice Law Firm 34.5 100.0% Awareness Leaders
ShuffieldLowman 24.0 100.0% Awareness-Only Firms
Irvine Chamber of Commerce 21.5 100.0% Retention Innovators
Hudson Insurance Group 45.0 100.0% Awareness Leaders
King & Spalding 40.0 100.0% Retention Innovators
Lippes Mathias Wexler Friedman Llp. 31.0 100.0% Retention Innovators
Sheppard Mullin Richter and Hampton LLP 45.0 100.0% Awareness Leaders
Funnel Coverage 2/4 stages
Awareness
40%
Google Analytics
Engagement
0%
Conversion
0%
Retention
40%
SendGrid
retention stack (SendGrid)
Technology Opportunities used by peers
WordPress
63.4% of Retention Innovators
Google Workspace
58.3% of Retention Innovators
Google Tag Manager
48.3% of Retention Innovators
Facebook Pixel
29.0% of Retention Innovators
Mailchimp
20.3% of Retention Innovators
Local Competitors same state, similar size
FirmScoreGradeAttysCity
48.0 D — Charlotte you
Maginnis Howard 64.5 C+ 78 Raleigh
Grimes Teich Anderson 63.5 C+ 77 Asheville
Riddle & Brantley 80.8 A- 72 Goldsboro
Tien Law Firm 37.5 F 71 Raleigh
The Deuterman Law Group 86.3 A 71 Greensboro
Office Locations 1 offices
Headquarters
Charlotte, NC
Three Wells Fargo Center 401 South Tryon Street, 28202

Is this your firm?

Claim your profile to update your information and access premium competitive intelligence.

Claim parkerpoe.com →