40D
Sophistication Index

King & Spalding

King & Spalding is an international law firm with 130 years of experience, offering top-quality legal services to a diverse range of clients worldwide. With 1,300 lawyers in 23 offices, they specializ…

HQ San Francisco, CA#35 of 140 kslaw.com Tel 4153181220 Est. 1885
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King & Spalding is a San Francisco, California-based personal injury firm running 6 technologies across 5 categories. Key investments include Google Analytics for analytics, Amazon SES for email marketing & OneTrust for compliance. King & Spalding is part of the Retention Innovators segment, a group of 1,852 firms with similar technology investment patterns.

Market Segment View segment →
Retention Innovators 1852 firms
35.0% Percentile
#1201 Rank in segment
52.3 Segment avg SI

Firms with a strong toolset supporting retention, alongside moderate awareness and engagement.

Technology Stack 6 tools detected
Analytics 1
Compliance 1
Email Infrastructure 2
Email Marketing 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
behind
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
behind
Email
ahead
Content
behind
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Ktslaw 38.5 100.0% Awareness Leaders
Nice Law Firm 34.5 100.0% Awareness Leaders
ShuffieldLowman 24.0 100.0% Awareness-Only Firms
Irvine Chamber of Commerce 21.5 100.0% Retention Innovators
Hudson Insurance Group 45.0 100.0% Awareness Leaders
Parker Poe Adams & Bernstein Llp. 48.0 100.0% Retention Innovators
Lippes Mathias Wexler Friedman Llp. 31.0 100.0% Retention Innovators
Sheppard Mullin Richter and Hampton LLP 45.0 100.0% Awareness Leaders
Funnel Coverage 2/4 stages
Awareness
40%
Google Analytics
Engagement
0%
Conversion
0%
Retention
40%
Amazon SES
retention stack (Amazon SES)
Technology Opportunities used by peers
Google Analytics
66.8% of Retention Innovators
WordPress
63.4% of Retention Innovators
Google Tag Manager
48.3% of Retention Innovators
Facebook Pixel
29.0% of Retention Innovators
SendGrid
26.6% of Retention Innovators
Local Competitors same state, similar size
FirmScoreGradeAttysCity
40.0 D — San Francisco you
The Dominguez Firm Llp. 80.8 A- 462 Los Angeles
Jacoby & Meyers 82.5 A- 449 Ontario
Wisner Baum 81.0 A- 433 Los Angeles
Sweet James Llp. 81.5 A- 415 Newport Beach
Panish | Shea | Ravipudi 69.0 B- 388 Riverside
Office Locations 1 offices
Headquarters
San Francisco, CA
50 California St, 94111-4778

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