38F
Sophistication Index

Kilpatrick Townsend

HQ New York, NY#136 of 495 ktslaw.com Tel 212-775-8700
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Kilpatrick Townsend is a New York, New York-based personal injury firm running 10 technologies across 8 categories. Key investments include Google Analytics for analytics, OneTrust for compliance & Google Workspace for email infrastructure. Within the Awareness Leaders segment (2,459 firms), Kilpatrick Townsend ranks #408 and outperforms 83% of peers on technology adoption.

Market Segment View segment →
Awareness Leaders 2459 firms
83.4% Percentile
#408 Rank in segment
28.3 Segment avg SI

Firms with a strong focus on awareness but lacking in engagement, conversion, and retention.

Technology Stack 10 tools detected
Analytics 1
Compliance 1
Email Infrastructure 2
Email Security 1
Fonts 1
JS Library 1
Social 1
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
behind
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
behind
Email
ahead
Content
behind
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Nice Law Firm 34.5 100.0% Awareness Leaders
ShuffieldLowman 24.0 100.0% Awareness-Only Firms
Irvine Chamber of Commerce 21.5 100.0% Retention Innovators
Hudson Insurance Group 45.0 100.0% Awareness Leaders
King & Spalding 40.0 100.0% Retention Innovators
Parker Poe Adams & Bernstein Llp. 48.0 100.0% Retention Innovators
Lippes Mathias Wexler Friedman Llp. 31.0 100.0% Retention Innovators
Sheppard Mullin Richter and Hampton LLP 45.0 100.0% Awareness Leaders
Funnel Coverage 1/4 stages
Awareness
40%
Google Analytics
Engagement
0%
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Google Tag Manager
60.5% of Awareness Leaders
Facebook Pixel
59.8% of Awareness Leaders
WordPress
39.2% of Awareness Leaders
Scorpion
24.3% of Awareness Leaders
AudioEye
18.3% of Awareness Leaders
Local Competitors same state, similar size
FirmScoreGradeAttysCity
38.5 F — New York you
Sullivan Papain Block McGrath & Cannavo P.C. 39.5 F 195 New York
Gair, Gair, Conason, et al 29.0 F 177 New York
Napoli Shkolnik PLLC 93.8 A+ 147 New York
Sepulveda 77.5 B+ 141 New York
The Rothenberg Law Firm, LLP 92.0 A+ 119 New York

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