78B+
Sophistication Index

nfp.com

nfp.com
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nfp.com is a personal injury law firm with a B+ technology grade. Key investments include Salesforce for crm, Litify for case management & Bing Ads for analytics. Within the Retention Innovators segment (1,852 firms), nfp.com ranks #325 and outperforms 82% of peers on technology adoption.

Market Segment View segment →
Retention Innovators 1852 firms
82.4% Percentile
#325 Rank in segment
52.3 Segment avg SI

Firms with a strong toolset supporting retention, alongside moderate awareness and engagement.

Technology Stack 22 tools detected
Analytics 7
Bing Ads Crazy Egg Facebook Pixel Google Analytics Google Tag Manager LinkedIn Insight Microsoft Clarity
Case Management 1
Litify
CDN 1
Cloudflare
CRM 1
Salesforce
Email Infrastructure 2
Google Workspace Microsoft 365
Fonts 3
Adobe Fonts Font Awesome Google Fonts
JS Library 1
jQuery
Maps 1
Google Maps
Marketing Automation 1
Pardot
Programming Language 1
PHP
Reviews 1
Google Reviews Widget
UI Framework 2
Bootstrap Tailwind CSS
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
behind
CRM / Case
ahead
SEO
behind
Email
behind
Content
behind
Platform
on-par
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Planenroll 79.0 100.0% Retention Innovators
crunchbase.com 73.0 99.4% Retention Innovators
Themedicareexchange 33.0 99.4% Conversion-Focused Firms
Legacyifs 47.5 99.4% Conversion-Focused Firms
Howard & Howard Attorneys PLLC 14.5 98.8% Awareness-Only Firms
Blackironfinancial 28.0 98.8% Conversion-Focused Firms
Earpenterprises 24.0 98.8% Conversion-Focused Firms
Needmedicareplan 28.0 98.8% Conversion-Focused Firms
Funnel Coverage 3/4 stages
Awareness
100%
Bing Ads · Facebook Pixel · Google Analytics · Google Tag Manager · LinkedIn Insight
Engagement
60%
Crazy Egg · Microsoft Clarity
Conversion
0%
Retention
40%
Salesforce
3 paid tools retention stack (Salesforce)
Technology Opportunities used by peers
WordPress
63.4% of Retention Innovators
SendGrid
26.6% of Retention Innovators
Google reCAPTCHA
23.4% of Retention Innovators
Mailchimp
20.3% of Retention Innovators
Gravity Forms
18.0% of Retention Innovators
Local Competitors same state, similar size

No comparable firms found.

Office Locations 1 offices
Headquarters
Baton Rouge, LA

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