59C
Sophistication Index

McCraw Law Group

McKinney Personal Injury Lawyers | McCraw Law Group Those seriously injured due to negligence should seek the help of a McKinney personal injury lawyer at McCraw Law Group to file a claim. Your person…

HQ Mckinney, TX#1 of 10 Attorneys 53 mccrawlawgroup.com Tel 9729451173 Est. 2014
Personal Injury Bicycle Accidents Boat Accidents Bus Accidents Brain Injury Car Accidents Catastrophic Injury Child Injury +10

McCraw Law Group operates 38 offices across TX & Texas, backed by 15 technologies spanning 8 categories. Key investments include Salesforce for crm, Litify for case management & Bing Ads for analytics. The firm has 2 attorneys & 38 office locations, handling Personal Injury, Bicycle Accidents, Boat Accidents, Bus Accidents cases. Within the Retention Innovators segment (1,852 firms), McCraw Law Group ranks #708 and outperforms 62% of peers on technology adoption.

Market Segment View segment →
Retention Innovators 1852 firms
61.7% Percentile
#708 Rank in segment
52.3 Segment avg SI

Firms with a strong toolset supporting retention, alongside moderate awareness and engagement.

Technology Stack 15 tools detected
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
behind
CRM / Case
ahead
SEO
ahead
Email
behind
Content
behind
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
bakerzimmerman.com 29.8 99.6% Conversion-Focused Firms
clarkelawgroup.com 65.5 97.4% Retention Innovators
Goosehead 81.5 96.2% Retention Innovators
stillmaninjurylaw.com 36.0 96.2% Conversion-Focused Firms
None 50.0 95.9% Retention Innovators
Fiore Legal Inc. 19.5 95.9% Awareness Leaders
Zimmerman & Frachtman, P.A. 24.0 95.6% Conversion-Focused Firms
hollingtonlawfirm.com 34.5 95.6% Retention Innovators
Funnel Coverage 2/4 stages
Awareness
100%
Bing Ads · Facebook Pixel · Google Analytics · Google Tag Manager · Simpli.fi
Engagement
0%
Conversion
0%
Retention
40%
Salesforce
retention stack (Salesforce)
Technology Opportunities used by peers
WordPress
63.4% of Retention Innovators
SendGrid
26.6% of Retention Innovators
Google reCAPTCHA
23.4% of Retention Innovators
Mailchimp
20.3% of Retention Innovators
Gravity Forms
18.0% of Retention Innovators
Local Competitors same state, similar size
FirmScoreGradeAttysCity
59.0 C 53 Mckinney you
Byrd Davis Alden & Henrichson, 66.0 B- 77 Austin
Ramsey Law Group 58.5 C 77 Houston
Craft Law Firm 81.5 A- 75 Houston
The Gutierrez Law Firm 45.0 D 72 Houston
Patterson Law Group 66.5 B- 71 Fort Worth
Attorney Roster 2 found
NameLocationPractice
John Lindsley McCraw III San Angelo, Texas personal-injury

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Misty
Misty Firm Data Analyst Top Law Dog