92A+
Sophistication Index

Martinson & Beason, P.C.

Martinson & Beason, P.C. has been protecting the rights of accident and injury victims throughout Alabama since 1937. Our personal injury lawyers have the experience, skill, and resources to take on a…

HQ Huntsville, AL#1 of 21 Attorneys 19 martinsonandbeason.com Tel 2565331667
Personal Injury Auto Accidents Products Liability Probate & Estate Planning Real Estate
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Martinson & Beason, P.C. operates 7 offices across AL & Alabama, backed by 22 technologies spanning 17 categories. Key investments include Bing Ads for analytics, Smith.ai for intake software & SendGrid for email marketing. The firm has 5 attorneys & 7 office locations, handling Personal Injury, Auto Accidents, Products Liability, Probate & Estate Planning cases. Ranked #46 among 5,831 firms in the Conversion-Focused Firms segment, Martinson & Beason, P.C. outperforms 99% of PI firms nationally on technology investment.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
99.2% Percentile
#46 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 22 tools detected
accessibility 1
Call Tracking 1
CMS 1
Email Infrastructure 2
Email Marketing 1
Forms 1
Intake Software 1
JS Framework 1
JS Library 1
Performance 1
Programming Language 1
PHP
Security 1
Structured Data 1
UI Framework 1
Video Hosting 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
on-par
CRM / Case
behind
SEO
on-par
Email
ahead
Content
on-par
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Law Office of William W Hurst, LLC 91.0 99.2% Retention Innovators
greeleyattorneys.com 58.5 99.0% Conversion-Focused Firms
dgpfirm.com 45.0 99.0% Basic Tech Adopters
wilson-lawoffice.com 52.0 99.0% Conversion-Focused Firms
mooney4law.com 39.5 99.0% Conversion-Focused Firms
Cowdrey Jenkins, LLP 70.0 99.0% Conversion-Focused Firms
CMZAttorneys 50.0 99.0% Conversion-Focused Firms
Collins & Collins, P.C., Attorneys at Law 54.5 99.0% Conversion-Focused Firms
Funnel Coverage 4/4 stages
Awareness
80%
Bing Ads · Google Analytics · Google Tag Manager
Engagement
60%
Gravity Forms · YouTube
Conversion
60%
CallRail · Smith.ai
Retention
40%
SendGrid
4 paid tools full-funnel coverage conversion stack (CallRail, Smith.ai) retention stack (SendGrid)
Technology Opportunities used by peers
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Facebook Pixel
30.5% of Conversion-Focused Firms
Divi
29.3% of Conversion-Focused Firms
All in One SEO
28.8% of Conversion-Focused Firms
Datadog
25.4% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
92.0 A+ 19 Huntsville you
The Hamilton Firm 14.5 F 23 Montgomery
Farris, Riley & Pitt Llp. 84.5 A- 20 Birmingham
Timberlake, League, & Brooks 67.3 B- 20 Huntsville
Prince Glover Hayes 74.0 B 20 Tuscaloosa
Norris Injury Lawyers 59.5 C 19 Birmingham
Attorney Roster 5 found
NameLocationPractice
A. Mac Martinson Tuscaloosa, Alabama personal-injury
Douglas C. Martinson II Birmingham, Alabama personal-injury
Elizabeth Beason Moore Montgomery, Alabama personal-injury
George M. Beason Montgomery, Alabama personal-injury
Office Locations 7 offices
Headquarters
Huntsville, AL
115 Northside Square, 35801
Headquarters
Huntsville, AL
115 Northside Sq, 35801-4822

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