33F
Sophistication Index

martinolawgroup.com

Attorneys 7 martinolawgroup.com

martinolawgroup.com is a personal injury law firm with a F technology grade. Key investments include Facebook Pixel for analytics, Contact Form 7 for forms & WordPress for cms. The firm has 7 office locations. martinolawgroup.com is part of the Basic Tech Adopters segment, a group of 6,792 firms with similar technology investment patterns.

Market Segment View segment →
Basic Tech Adopters 6792 firms
40.4% Percentile
#4050 Rank in segment
36.4 Segment avg SI

Firms with moderate tool usage focused on awareness and engagement but lacking in conversion and retention.

Technology Stack 13 tools detected
CMS 1
Email Infrastructure 1
Fonts 1
Forms 1
JS Library 1
Maps 1
Programming Language 1
PHP
Security 1
Structured Data 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
ahead
Email
on-par
Content
behind
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
arbd.com 39.5 100.0% Basic Tech Adopters
The Fitch Law Firm 37.0 100.0% Basic Tech Adopters
Konta, Georges & Buza P.C. 34.5 100.0% Basic Tech Adopters
Darby LAW Practice Ltd. 33.5 100.0% Basic Tech Adopters
Johnson & Alday, LLC 50.0 100.0% Basic Tech Adopters
Fernald & Zaffos APC 33.0 100.0% Awareness Leaders
The Law Offices of Gendlin, Liverman & Rymer 14.5 100.0% Awareness-Only Firms
boatlaw.com 49.0 100.0% Basic Tech Adopters
Funnel Coverage 2/4 stages
Awareness
80%
Facebook Pixel · Google Analytics · Google Tag Manager
Engagement
40%
Contact Form 7
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Google Workspace
48.5% of Basic Tech Adopters
Gravity Forms
32.7% of Basic Tech Adopters
Elementor
21.1% of Basic Tech Adopters
YouTube
15.8% of Basic Tech Adopters
WPBakery
11.6% of Basic Tech Adopters
Local Competitors same state, similar size

No comparable firms found.

Attorney Roster 1 found
NameLocationPractice
John J. Martino Quincy, Massachusetts personal-injury

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Misty
Misty Firm Data Analyst Top Law Dog