50C-
Sophistication Index

Johnson & Alday, LLC

HQ Marietta, GA#13 of 43 johnsonalday.com Tel 4047133615

Johnson & Alday, LLC is a Marietta, Georgia-based personal injury firm running 15 technologies across 12 categories. Key investments include Google Analytics for analytics, TrustIndex for reviews & WPForms for forms. Within the Basic Tech Adopters segment (6,792 firms), Johnson & Alday, LLC ranks #693 and outperforms 90% of peers on technology adoption.

Market Segment View segment →
Basic Tech Adopters 6792 firms
89.8% Percentile
#693 Rank in segment
36.4 Segment avg SI

Firms with moderate tool usage focused on awareness and engagement but lacking in conversion and retention.

Technology Stack 15 tools detected
CMS 1
Email Infrastructure 1
Fonts 1
Forms 1
JS Library 1
Maps 1
Programming Language 1
PHP
Reviews 1
Security 1
Structured Data 1
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
ahead
Email
on-par
Content
behind
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
arbd.com 39.5 100.0% Basic Tech Adopters
martinolawgroup.com 33.0 100.0% Basic Tech Adopters
The Fitch Law Firm 37.0 100.0% Basic Tech Adopters
Konta, Georges & Buza P.C. 34.5 100.0% Basic Tech Adopters
Darby LAW Practice Ltd. 33.5 100.0% Basic Tech Adopters
Fernald & Zaffos APC 33.0 100.0% Awareness Leaders
cazalotlaw.com 23.5 100.0% Awareness Leaders
thefleckfirm.com 46.0 100.0% Basic Tech Adopters
Funnel Coverage 2/4 stages
Awareness
60%
Google Analytics · Google Tag Manager
Engagement
60%
Hotjar · WPForms
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Google Workspace
48.5% of Basic Tech Adopters
Gravity Forms
32.7% of Basic Tech Adopters
Contact Form 7
29.5% of Basic Tech Adopters
Elementor
21.1% of Basic Tech Adopters
Facebook Pixel
20.2% of Basic Tech Adopters
Local Competitors same state, similar size
FirmScoreGradeAttysCity
50.0 C- — Marietta you
Slappey & Sadd, Llc 39.5 F 73 Atlanta
McArthur Law Firm 52.5 C- 64 Macon
Parks, Chesin & Walbert, P.C. 25.0 F 54 Atlanta
John Foy & Associates 79.5 B+ 52 Atlanta
Blasingame 70.0 B 47 Athens
Attorney Roster 1 found
NameLocationPractice
Office Locations 1 offices
Headquarters
Marietta, GA
219 Roswell St NE, 30060-2548

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