33F
Sophistication Index

Fernald & Zaffos APC

HQ Encino, CA#12 of 50 fzlaw.com Tel 3234100327

Fernald & Zaffos APC is a Encino, California-based personal injury firm running 17 technologies across 13 categories. Key investments include Cloudflare Web Analytics for analytics, Google Reviews Widget for reviews & UserWay for accessibility. Within the Awareness Leaders segment (2,459 firms), Fernald & Zaffos APC ranks #775 and outperforms 68% of peers on technology adoption.

Market Segment View segment →
Awareness Leaders 2459 firms
68.5% Percentile
#775 Rank in segment
28.3 Segment avg SI

Firms with a strong focus on awareness but lacking in engagement, conversion, and retention.

Technology Stack 17 tools detected
accessibility 1
CMS 1
Email Infrastructure 1
JS Library 1
Maps 1
Page Builder 1
Programming Language 1
PHP
Security 1
Structured Data 1
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
ahead
Email
behind
Content
ahead
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
arbd.com 39.5 100.0% Basic Tech Adopters
martinolawgroup.com 33.0 100.0% Basic Tech Adopters
The Fitch Law Firm 37.0 100.0% Basic Tech Adopters
Konta, Georges & Buza P.C. 34.5 100.0% Basic Tech Adopters
Darby LAW Practice Ltd. 33.5 100.0% Basic Tech Adopters
Johnson & Alday, LLC 50.0 100.0% Basic Tech Adopters
cazalotlaw.com 23.5 100.0% Awareness Leaders
thefleckfirm.com 46.0 100.0% Basic Tech Adopters
Funnel Coverage 1/4 stages
Awareness
60%
Google Analytics · Google Tag Manager
Engagement
0%
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Facebook Pixel
59.8% of Awareness Leaders
Google Workspace
41.5% of Awareness Leaders
Scorpion
24.3% of Awareness Leaders
AudioEye
18.3% of Awareness Leaders
All in One SEO
12.3% of Awareness Leaders
Local Competitors same state, similar size
FirmScoreGradeAttysCity
33.0 F — Encino you
The Dominguez Firm Llp. 80.8 A- 462 Los Angeles
Jacoby & Meyers 82.5 A- 449 Ontario
Wisner Baum 81.0 A- 433 Los Angeles
Sweet James Llp. 81.5 A- 415 Newport Beach
Panish | Shea | Ravipudi 69.0 B- 388 Riverside
Office Locations 1 offices
Headquarters
Encino, CA
15910 Ventura Blvd, 91436-2834

Is this your firm?

Claim your profile to update your information and access premium competitive intelligence.

Claim fzlaw.com →