64C+
Sophistication Index

Harris Law

The Law Offices of Daniel J. Harris P.C. have been operating with immense success across all of Michigan for nearly two decades. Winning millions for our clients, our meticulous attorneys have spent y…

HQ Detroit, MI#6 of 26 lawofficeofdanharris.com Tel (231) 347-4444 Est. 2001
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Founded in 2001, Harris Law combines 25 years of personal injury experience with a 17-tool technology stack across 13 categories. Key investments include Google Analytics for analytics, ApexChat for chat & intake & Gravity Forms for forms. Ranked #148 among 6,792 firms in the Basic Tech Adopters segment, Harris Law outperforms 98% of PI firms nationally on technology investment.

Market Segment View segment →
Basic Tech Adopters 6792 firms
97.8% Percentile
#148 Rank in segment
36.4 Segment avg SI

Firms with moderate tool usage focused on awareness and engagement but lacking in conversion and retention.

Technology Stack 17 tools detected
Chat & Intake 2
CMS 1
Email Infrastructure 1
Forms 1
JS Library 1
Page Builder 1
Programming Language 1
PHP
Structured Data 1
UI Framework 1
Video Hosting 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
behind
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
ahead
Email
behind
Content
on-par
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Limonjyan Law Group, APC 79.0 99.0% Conversion-Focused Firms
Goldstein & Goldstein, LLP 70.0 99.0% Conversion-Focused Firms
saslg.com 67.5 99.0% Conversion-Focused Firms
Jarrett & Price, LLC 76.5 99.0% Conversion-Focused Firms
Law Offices of Shannon J. Sagan, P.A. 65.5 98.8% Conversion-Focused Firms
A to Z Injury Law 58.0 98.8% Conversion-Focused Firms
chadbrownlaw.com 59.8 98.4% Basic Tech Adopters
Schwartz and Schwartz, Attorneys at Law, P.A. 42.5 98.4% Conversion-Focused Firms
Funnel Coverage 2/4 stages
Awareness
60%
Google Analytics · Google Tag Manager
Engagement
96%
ApexChat · Blazeo · Gravity Forms · Vimeo
Conversion
0%
Retention
0%
3 paid tools
Technology Opportunities used by peers
Google Workspace
48.5% of Basic Tech Adopters
Contact Form 7
29.5% of Basic Tech Adopters
Elementor
21.1% of Basic Tech Adopters
Facebook Pixel
20.2% of Basic Tech Adopters
YouTube
15.8% of Basic Tech Adopters
Local Competitors same state, similar size
FirmScoreGradeAttysCity
63.8 C+ — Detroit you
Mike Morse Law Firm 95.0 A+ 356 Southfield
Sommers Schwartz PC 83.3 A- 149 Southfield
Buckfire Law 93.8 A+ 129 Southfield
Neumann Law Group 36.3 F 124 Traverse City
Conybeare Law Office 70.0 B 74 Saint Joseph
Office Locations 1 offices
Headquarters
Detroit, MI
410 Petoskey Street, 49770

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