48D
Sophistication Index

genserlaw.com

Attorneys 8 genserlaw.com

genserlaw.com is a personal injury law firm with a D technology grade. Key investments include Bing Ads for analytics, AdRoll for advertising & Contact Form 7 for forms. The firm has 8 office locations. Within the Basic Tech Adopters segment (6,792 firms), genserlaw.com ranks #889 and outperforms 87% of peers on technology adoption.

Market Segment View segment →
Basic Tech Adopters 6792 firms
86.9% Percentile
#889 Rank in segment
36.4 Segment avg SI

Firms with moderate tool usage focused on awareness and engagement but lacking in conversion and retention.

Technology Stack 18 tools detected
Advertising 2
CDN 1
CMS 1
Email Infrastructure 1
Email Security 1
Forms 1
JS Library 1
Page Builder 1
Programming Language 1
PHP
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
ahead
Intake
behind
CRM / Case
behind
SEO
behind
Email
on-par
Content
behind
Platform
on-par
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Law Office of Joshua Moody, APC 22.5 99.1% Awareness Leaders
Sullivan Papain Block McGrath & Cannavo P.C. 39.5 99.1% Conversion-Focused Firms
Moll Law Group 33.8 99.1% Basic Tech Adopters
AllOne Health 79.0 98.9% Retention Innovators
Insuranceinc 84.3 98.9% Retention Innovators
Mcgohanbrabender 52.5 98.9% Basic Tech Adopters
Downtown L.a. Law Group 80.8 98.9% Conversion-Focused Firms
nursinghomejustice.org 70.0 98.7% Conversion-Focused Firms
Funnel Coverage 2/4 stages
Awareness
96%
Bing Ads · Facebook Pixel · Google Analytics · Google Tag Manager
Engagement
40%
Contact Form 7
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Google Workspace
48.5% of Basic Tech Adopters
Google reCAPTCHA
40.9% of Basic Tech Adopters
Gravity Forms
32.7% of Basic Tech Adopters
YouTube
15.8% of Basic Tech Adopters
WPBakery
11.6% of Basic Tech Adopters
Local Competitors same state, similar size

No comparable firms found.

Attorney Roster 1 found
NameLocationPractice
Jack H. Genser Utica, New York personal-injury

Is this your firm?

Claim your profile to update your information and access premium competitive intelligence.

Claim genserlaw.com →
Misty
Misty Firm Data Analyst Top Law Dog