51C-
Sophistication Index

Faraci Lange

Faraci Lange, LLP is a law firm based in Rochester, NY that specializes in personal injury law. With over 55 years of experience, our team of dedicated attorneys has been helping injury victims in Buf…

HQ Rochester, NY#4 of 17 faraci.com Tel 5853255150 Est. 1968
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Faraci Lange is a Rochester, New York-based personal injury firm running 10 technologies across 7 categories. Key investments include Facebook Pixel for analytics, Constant Contact for email marketing & Microsoft 365 for email infrastructure. Within the Retention Innovators segment (1,852 firms), Faraci Lange ranks #922 and outperforms 50% of peers on technology adoption.

Market Segment View segment →
Retention Innovators 1852 firms
50.1% Percentile
#922 Rank in segment
52.3 Segment avg SI

Firms with a strong toolset supporting retention, alongside moderate awareness and engagement.

Technology Stack 10 tools detected
Email Infrastructure 1
Email Marketing 1
Fonts 1
Structured Data 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
ahead
Intake
behind
CRM / Case
behind
SEO
ahead
Email
behind
Content
behind
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Jetton & Meredith, PLLC 61.5 100.0% Retention Innovators
Robert Sparks Attorneys 37.5 100.0% Awareness Leaders
pattonandpittman.com 48.0 100.0% Awareness Leaders
Martin Jean & Jackson, Attorneys At Law 62.5 100.0% Awareness Leaders
The Watson Firm, PLLC. 48.0 100.0% Awareness Leaders
Percy Law Group 48.0 100.0% Awareness Leaders
Kinnard Law 58.5 100.0% Awareness Leaders
Pierce, Sloan, Kennedy & Early LLC 48.0 100.0% Awareness Leaders
Funnel Coverage 2/4 stages
Awareness
100%
Facebook Pixel · Google Analytics · Google Tag Manager · Scorpion · Simpli.fi
Engagement
0%
Conversion
0%
Retention
40%
Constant Contact
retention stack (Constant Contact)
Technology Opportunities used by peers
WordPress
63.4% of Retention Innovators
Google Workspace
58.3% of Retention Innovators
SendGrid
26.6% of Retention Innovators
Google reCAPTCHA
23.4% of Retention Innovators
Mailchimp
20.3% of Retention Innovators
Local Competitors same state, similar size
FirmScoreGradeAttysCity
51.0 C- — Rochester you
Sullivan Papain Block McGrath & Cannavo P.C. 39.5 F 195 New York
Gair, Gair, Conason, et al 29.0 F 177 New York
Napoli Shkolnik PLLC 93.8 A+ 147 New York
Sepulveda 77.5 B+ 141 New York
The Rothenberg Law Firm, LLP 92.0 A+ 119 New York
Office Locations 1 offices
Headquarters
Rochester, NY
1882 Winton Rd S Ste 1, 14618-3950

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