91A+
Sophistication Index

cpenlaw.com

The Pendleton Law Team is a personal injury law firm that handles a variety of accident and injury cases throughout Virginia. They have offices in Richmond, Virginia Beach, and Southwest Virginia. In …

HQ Richmond, VA#2 of 64 cpenlaw.com Tel 8045544444 Est. 2011
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Founded in 2011, cpenlaw.com combines 15 years of personal injury experience with a 16-tool technology stack across 13 categories. Key investments include Facebook Pixel for analytics, Help Scout for chat & intake & Intaker for intake software. Ranked #59 among 5,831 firms in the Conversion-Focused Firms segment, cpenlaw.com outperforms 99% of PI firms nationally on technology investment.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
99.0% Percentile
#59 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 16 tools detected
Call Tracking 1
Chat & Intake 1
CMS 1
Email Infrastructure 1
Email Marketing 1
Intake Software 1
JS Library 1
Performance 1
Programming Language 1
PHP
Structured Data 1
UI Framework 2
Video Hosting 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
on-par
Email
ahead
Content
behind
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Klezmer Maudlin, PC 77.5 100.0% Conversion-Focused Firms
Bowen Painter 81.5 100.0% Conversion-Focused Firms
The O'Sullivan Law Firm 77.5 100.0% Conversion-Focused Firms
Cain Law Office 77.5 100.0% Conversion-Focused Firms
Wruck Paupore PC 81.5 100.0% Conversion-Focused Firms
Earley Law Group 77.5 100.0% Conversion-Focused Firms
virginiasinjurylawyers.com 81.5 100.0% Conversion-Focused Firms
William Mattar Law Offices 84.3 99.0% Conversion-Focused Firms
Funnel Coverage 4/4 stages
Awareness
80%
Facebook Pixel · Google Analytics · Google Tag Manager
Engagement
40%
Wistia
Conversion
60%
CallRail · Intaker
Retention
40%
SendGrid
4 paid tools full-funnel coverage conversion stack (CallRail, Intaker) retention stack (SendGrid)
Technology Opportunities used by peers
WordPress
86.5% of Conversion-Focused Firms
Microsoft 365
55.6% of Conversion-Focused Firms
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Divi
29.3% of Conversion-Focused Firms
Google reCAPTCHA
28.9% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
91.0 A+ — Richmond you
Allen, Allen, Allen & Allen 92.0 A+ 213 Richmond
Marks & Harrison 82.5 A- 154 Richmond
Cooper Hurley Injury Lawyers 66.8 B- 77 Suffolk
Geoff McDonald & Associates 70.0 B 61 Richmond
Cantor Grana Buckner Bucci 61.5 C+ 53 Richmond
Office Locations 1 offices
Headquarters
Richmond, VA
1506 Staples Mill Rd, 23230-3631

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