What technology does Kirtland & Packard LLP use?

Kirtland & Packard LLP uses 14 technologies across 11 categories. Key tools include Cloudflare Web Analytics, Google Analytics, Cloudflare, WordPress & SendGrid.

How does Kirtland & Packard LLP rank among PI law firms?

Kirtland & Packard LLP ranks #698 out of 1,852 firms in the Retention Innovators segment with a 63.5 Sophistication Index (B+ grade), outperforming 62% of personal injury firms nationally.

What is Kirtland & Packard LLP's digital marketing strategy?

Kirtland & Packard LLP covers 3 of 4 marketing funnel stages: Awareness, Engagement & Retention. This comprehensive approach earns a B+ technology grade.

What firms are similar to Kirtland & Packard LLP?

Firms comparable to Kirtland & Packard LLP include The Law Office of John J. Stanton, Albertson & Davidson, LLP, Campbell & Associates Law & The Law Office of Christopher H. Fitzgerald. These firms share similar size and market position.

Sophistication Index

14 tech signals

Kirtland & Packard LLP

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Kirtland & Packard LLP is a personal injury firm running 12 technologies across 9 categories. On the technology side, the firm uses Cloudflare Web Analytics for analytics, SendGrid for email marketing & Gravity Forms for forms. In the Retention Innovators segment (1,852 firms), Kirtland & Packard LLP ranks #719, outperforming 61% of peers.

Technology Stack 14 tools detected

Analytics 3

Cloudflare Web Analytics Google Analytics Google Tag Manager

CDN 1

Cloudflare

CMS 1

WordPress

Email Marketing 1

SendGrid

Fonts 2

Font Awesome Google Fonts

Forms 1

Gravity Forms

Hosting 1

WP Engine

JS Library 1

jQuery

Programming Language 1

PHP

Security 1

Google reCAPTCHA

SEO 1

Rank Math

Tech Investment Profile vs. national peers

Firms with Similar Tech ?

Firm	Score	Similarity	Segment
Serkland Law Firm	43.5	100.0%	Basic Tech Adopters
The Wagner Law Group	43.5	100.0%	Basic Tech Adopters
Will Sutton Law	43.5	100.0%	Basic Tech Adopters
The Cutting Law Firm	24.3	100.0%	Awareness Leaders
The Gordon Law Firm	47.5	100.0%	Awareness Leaders
Law Office of Joshua Borken	39.5	100.0%	Basic Tech Adopters
Mac Hester Law	44.3	100.0%	Basic Tech Adopters
montanalawyers.net	28.3	100.0%	Awareness Leaders

Gap Analysis vs. segment centroid

Analytics

ahead

Advertising

behind

Intake

behind

CRM / Case

behind

SEO

ahead

behind

Content

ahead

Platform

ahead

Your firm Segment avg

Firms with Similar Websites ?

Firm	Score	Match	Location
erlawyers.com	79.0	81.3%	Los Angeles, CA
Barrera & Associates, Attorneys	79.0	80.6%	El Segundo, CA
KJT Law Group LLP	81.0	80.1%	Glendale, CA
Setareh Law	79.0	80.0%	Beverly Hills, CA
Law Offices of Jeffrey Knoll	37.8	79.8%	Canoga Park, CA
Law Offices of Fred D. Crawford, IV	65.0	79.8%	Redondo Beach, CA
PLBH	18.5	79.7%	Long Beach, CA
Law Offices of Steers & Associates	66.0	79.6%	Sherman Oaks, CA

Firm	Score	Blend
Kircher Law Firm	20.0	72.7%
O'Reilly Law Firm	9.5	72.4%
Berthold Law Firm	26.0	72.3%
Heinlein Law	43.5	71.3%
Karrell Law	27.0	71.3%
Zychowicz Law	14.5	70.8%
Law Offices Of Susan Cameron Kelley	—	70.8%
Manginello Law Firm	35.5	70.8%

Funnel Coverage 3/4 stages

Awareness

80%

Google Analytics · Google Tag Manager · Rank Math

Engagement

40%

Gravity Forms

Conversion

Retention

40%

SendGrid

retention stack (SendGrid)

Technology Opportunities used by peers

Microsoft 365

63.8% of Retention Innovators

Google Workspace

57.7% of Retention Innovators

Facebook Pixel

28.6% of Retention Innovators

Mailchimp

20.1% of Retention Innovators

Salesforce

17.8% of Retention Innovators

Local Competitors same state, similar size

Firm	Score	Grade	Attys
Kirtland & Packard LLP	63.564	B+	1	you
The Law Office of John J. Stanton	74.574	A	1
Albertson & Davidson, LLP	85.385	A+	1
Campbell & Associates Law	84.584	A+	1
The Law Office of Christopher H. Fitzgerald	00	F	1
Bratcher Gockel Law, LC	00	F	1

Attorney Roster 1 found

Name	Location	Practice
Michael Louis Kelly	El Cajon, California

Kirtland & Packard LLP

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