40F
Sophistication Index

Mac Hester Law

Mac Hester Law is a personal injury law firm based in Fort Collins, Colorado. With over 30 years of experience, Mac Hester is an experienced trial lawyer who specializes in serious auto, motorcycle, a…

HQ Fort Collins, CO#6 of 9 Attorneys 12 machesterlaw.com Est. 2012

Mac Hester Law operates 13 offices across CO & Colorado, backed by 13 technologies spanning 9 categories. Key investments include Facebook Pixel for analytics, Gravity Forms for forms & WordPress for cms. The firm has 13 office locations. Within the Basic Tech Adopters segment (6,792 firms), Mac Hester Law ranks #1965 and outperforms 71% of peers on technology adoption.

Market Segment View segment →
Basic Tech Adopters 6792 firms
71.1% Percentile
#1965 Rank in segment
36.4 Segment avg SI

Firms with moderate tool usage focused on awareness and engagement but lacking in conversion and retention.

Technology Stack 13 tools detected
CMS 1
Email Infrastructure 1
Forms 1
JS Library 1
Programming Language 1
PHP
Security 1
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
behind
Email
on-par
Content
on-par
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Miller Injury Trial Law 32.0 100.0% Basic Tech Adopters
Wax Law 32.0 100.0% Basic Tech Adopters
321Insuranceservices 34.5 100.0% Basic Tech Adopters
Law Office of Joshua Moody, APC 22.5 100.0% Awareness Leaders
Christinakalinlaw 19.5 100.0% Awareness Leaders
Sinaagency 34.5 100.0% Basic Tech Adopters
Estrellainsurance 34.5 100.0% Basic Tech Adopters
Hatch, Little & Bunn, L.L.P. 33.5 100.0% Basic Tech Adopters
Funnel Coverage 2/4 stages
Awareness
80%
Facebook Pixel · Google Analytics · Google Tag Manager
Engagement
40%
Gravity Forms
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Google Workspace
48.5% of Basic Tech Adopters
Contact Form 7
29.5% of Basic Tech Adopters
Elementor
21.1% of Basic Tech Adopters
YouTube
15.8% of Basic Tech Adopters
WPBakery
11.6% of Basic Tech Adopters
Local Competitors same state, similar size
FirmScoreGradeAttysCity
39.5 F 12 Fort Collins you
Dan Caplis Law 59.5 C 18 Greenwood Village
Bowman & Chamberlain 92.0 A+ 18 Denver
Kim Welch 53.3 C- 17 Colorado Springs
Haltzman Law Firm 33.5 F 17 Fort Collins
Law Office of Ross Koplin 13.5 F 17 Denver
Attorney Roster 1 found
NameLocationPractice
Mac Hester Westminster, Colorado personal-injury

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