89A
Sophistication Index

Coplan + Crane

Coplan & Crane is a law firm of trial lawyers specialized in the representation of families and victims of serious personal injury and medical malpractice. The firm prides itself on providing their cl…

HQ Oak Park, IL#1 of 6 coplancrane.com Tel 7083588080 Est. 2005
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Founded in 2005, Coplan + Crane combines 21 years of personal injury experience with a 19-tool technology stack across 15 categories. Key investments include Facebook Pixel for analytics, The Trade Desk for advertising & SendGrid for email marketing. Ranked #68 among 5,831 firms in the Conversion-Focused Firms segment, Coplan + Crane outperforms 99% of PI firms nationally on technology investment.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
98.9% Percentile
#68 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 19 tools detected
Advertising 1
Call Tracking 2
CDN 1
CMS 1
Email Infrastructure 1
Email Marketing 1
Fonts 1
Forms 1
JS Library 1
Performance 1
Programming Language 1
PHP
Security 1
Structured Data 1
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
ahead
Intake
on-par
CRM / Case
behind
SEO
on-par
Email
ahead
Content
behind
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Harper 64.5 100.0% Conversion-Focused Firms
David Shapiro Law 84.3 99.4% Conversion-Focused Firms
Friedman, Domiano & Smith Co. Lp. A. 94.0 98.9% Conversion-Focused Firms
Christensen & Hymas Law Firm 93.0 98.6% Conversion-Focused Firms
Speaks Law Firm 83.5 98.6% Conversion-Focused Firms
Strong Law Offices 75.8 98.6% Conversion-Focused Firms
ChasenBoscolo Injury Lawyers 82.5 98.6% Conversion-Focused Firms
Minner Vines Moncus 83.5 98.5% Conversion-Focused Firms
Funnel Coverage 4/4 stages
Awareness
96%
Facebook Pixel · Google Analytics · Google Tag Manager · The Trade Desk
Engagement
40%
Gravity Forms
Conversion
60%
CallRail · CallTrackingMetrics
Retention
40%
SendGrid
4 paid tools full-funnel coverage conversion stack (CallRail, CallTrackingMetrics) retention stack (SendGrid)
Technology Opportunities used by peers
Google Workspace
50.2% of Conversion-Focused Firms
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Divi
29.3% of Conversion-Focused Firms
All in One SEO
28.8% of Conversion-Focused Firms
Datadog
25.4% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
89.3 A — Oak Park you
Levin & Perconti 66.0 B- 209 Chicago
Salvi, Schostok & Pritchard P.C. 82.5 A- 151 Chicago
GWC Injury Lawyers 82.5 A- 91 Chicago
Kanoski Bresney 46.0 D 83 Springfield
Spiros Law PC 35.5 F 79 Champaign
Attorney Roster 1 found
NameLocationPractice
Office Locations 1 offices
Headquarters
Oak Park, IL
1111 Westgate St, 60301-1007

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