48D
Sophistication Index

Cutt, Kendell & Olson

Cutt, Kendell & Olson is a law firm based in Salt Lake City that specializes in personal injury cases. They provide personalized representation to every client and have recovered hundreds of millions …

HQ Salt Lake City, UT#14 of 45 ckolaw.com Est. 2000
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Cutt, Kendell & Olson is a Salt Lake City, Utah-based personal injury firm running 9 technologies across 6 categories. Key investments include Facebook Pixel for analytics, AudioEye for accessibility & Microsoft 365 for email infrastructure. Ranked #96 among 2,459 firms in the Awareness Leaders segment, Cutt, Kendell & Olson outperforms 96% of PI firms nationally on technology investment.

Market Segment View segment →
Awareness Leaders 2459 firms
96.1% Percentile
#96 Rank in segment
28.3 Segment avg SI

Firms with a strong focus on awareness but lacking in engagement, conversion, and retention.

Technology Stack 9 tools detected
accessibility 1
Email Infrastructure 1
Structured Data 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
ahead
Intake
behind
CRM / Case
behind
SEO
on-par
Email
behind
Content
behind
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
esteslegal.com 48.0 100.0% Awareness Leaders
VollorLawFirm 48.0 100.0% Awareness Leaders
personalinjurylawchicago.com 37.5 100.0% Awareness Leaders
thejusticeattorneys.com 48.0 100.0% Awareness Leaders
Shapiro Zwanetz & Lake 48.0 100.0% Awareness Leaders
Hester Law Group, Inc., P.S. 48.0 100.0% Awareness Leaders
Law Office of Darren O'Toole 48.0 100.0% Awareness Leaders
laslaw.com 37.5 100.0% Awareness Leaders
Funnel Coverage 1/4 stages
Awareness
100%
Facebook Pixel · Google Analytics · Google Tag Manager · Scorpion · Simpli.fi
Engagement
0%
Conversion
0%
Retention
0%
3 paid tools
Technology Opportunities used by peers
Google Workspace
41.5% of Awareness Leaders
WordPress
39.2% of Awareness Leaders
Google reCAPTCHA
16.8% of Awareness Leaders
Cloudflare Web Analytics
14.0% of Awareness Leaders
All in One SEO
12.3% of Awareness Leaders
Local Competitors same state, similar size
FirmScoreGradeAttysCity
48.0 D — Salt Lake City you
Brayton Purcell 75.3 B+ 74 Salt Lake City
The Advocates Law 84.3 A- 48 Salt Lake City
Fielding Law 71.0 B 34 Taylorsville
McMullin Legal Group 45.3 D 32 St. George
Siegfried and Jensen 83.5 A- 24 Salt Lake City
Office Locations 1 offices
Headquarters
Salt Lake City, UT
215 South State Street, 84111

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