74B
Sophistication Index

Bross & Frankel, P.A.

HQ Cherry Hill, NJ#2 of 34 brossfrankel.com

Bross & Frankel, P.A. is a Cherry Hill, New Jersey-based personal injury firm running 16 technologies across 12 categories. Key investments include Facebook Pixel for analytics, HubSpot Chat for chat & intake & Gravity Forms for forms. Within the Conversion-Focused Firms segment (5,831 firms), Bross & Frankel, P.A. ranks #1396 and outperforms 76% of peers on technology adoption.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
76.1% Percentile
#1396 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 16 tools detected
Call Tracking 1
Chat & Intake 1
CMS 1
Email Infrastructure 1
JS Library 1
Programming Language 1
PHP
Security 1
Structured Data 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
on-par
Email
behind
Content
ahead
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
MKP Law Group 81.5 100.0% Conversion-Focused Firms
Wyly & Cook, PLLC 80.0 100.0% Conversion-Focused Firms
Franklin Law, LLC 81.5 100.0% Conversion-Focused Firms
Giroux Pappas Trial Attorneys 70.3 100.0% Basic Tech Adopters
Hale Injury Law 55.5 100.0% Conversion-Focused Firms
Warshafsky Rotter Tarnoff 82.5 100.0% Conversion-Focused Firms
DeWitt Law Firm 68.5 100.0% Conversion-Focused Firms
Primus Family Law Llp. 64.5 100.0% Conversion-Focused Firms
Funnel Coverage 3/4 stages
Awareness
80%
Facebook Pixel · Google Analytics · Google Tag Manager
Engagement
80%
Gravity Forms · HubSpot Chat · HubSpot Forms
Conversion
40%
CallRail
Retention
0%
conversion stack (CallRail)
Technology Opportunities used by peers
Microsoft 365
55.6% of Conversion-Focused Firms
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Divi
29.3% of Conversion-Focused Firms
All in One SEO
28.8% of Conversion-Focused Firms
Datadog
25.4% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
73.5 B — Cherry Hill you
Levinson Axelrod P.A. 54.5 C- 116 Edison
Blume Forte Fried Zerres & Molinari, P.C. 37.5 F 102 Chatham
Kotlar, Hernandez & Cohen, LLC 30.5 F 85 Mount Laurel
Mazie, Slater, Katz & Freeman, LLC 81.5 A- 76 Roseland
Brandon J. Broderick, LLC 92.8 A+ 72 River Edge
Office Locations 1 offices
Headquarters
Cherry Hill, NJ
725 Kenilworth Ave, 8002

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